Online Program Managers: What Are OPMs in Higher Education?
BestColleges
APRIL 7, 2023
It's unclear, however, how pervasive these companies are in higher education. OPMs have become a hot topic in higher education policy circles, but for the uninitiated, it can be hard to understand why. Hall's analysis showed that 2U, a public company, spent over half its revenue on marketing and sales from 2016-2020.
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