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Five Eye-Opening Things We Learned About Online Education in 2022

Ruffaloni

2022 will be remembered as RNL’s “Year of Online.” Over the course of the last 12 months, we published two groundbreaking reports focused on online education. In May, we released the inaugural Online Student Recruitment Report presenting findings from our survey of 1,600 prospective online students.

Education 147
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Online Leaders Indicate Significant Spending on Marketing

Ruffaloni

RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. Read the report for more information about the availability of online programs by level and how they are expanding their offerings.

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Is Online Education Really in Trouble? No, and Here Is Why!

Ruffaloni

Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. My news headline would be “Millions More Students Continue to Choose Fully Online/Some Online Study.”

Education 162
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Online Bachelor’s Programs Are Your Greatest Market Opportunity

Ruffaloni

“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an online program and your classroom program. Why bachelor’s programs? Rather, they will be driven to another online program elsewhere, possibly of lesser quality than you could offer.”

Programs 147
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Phil Hill Talks About the Impact of New IPEDS Data on Institutions and EdTech

Ruffaloni

Phil Hill: I deal with that a lot, particularly in my work focused on the online program manager (OPM) space, because that’s such a big question at the core of that market. Read the 2022 Online Program Marketing Practices Report. What should institutions be doing in-house versus outsourcing?

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Recruitment Implications of Graduate and Online Student Satisfaction

Ruffaloni

For the 21,487 graduate students from 96 institutions who completed the ASPS between the fall of 2019 and the spring of 2022, these are the levels of importance associated with each enrollment factor: Graduate students place the greatest emphasis on academic reputation of the institution, but cost is an important consideration as well.

Retention 147
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5 Stats That Graduate Enrollment Leaders Need to Know

Ruffaloni

As we reported last month , the most recent Council of Graduate Schools (CGS) annual “ Graduate Enrollment and Degrees 2012-2022 ” report highlighted YoY enrollment contraction of -4.7 Because CGS does not include some of the institutions with the largest online enrollment in the country, I had some concerns about these data.