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Guided or self-guided campus tour: Which visit is right for you?

Colorado State University

REGISTER FOR A GUIDED TOUR Self-Guided Tour While our self-guided tour is fairly self-explanatory, it might be a fit for you if you’ve already taken a guided tour, or if you come when Admissions is closed or not offering information sessions and tours (which isn’t often).

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

This is an excellent way to accommodate specific segments of your audience Targeted Social Media Ads: Leverage social media platforms’ advanced targeting capabilities to reach prospective students with personalized ads. Example: The Great Lakes College of Toronto provides a Chinese translation for prospects from Chinese backgrounds.

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Student Ambassador Program: Exploring Benefits and Strategies for Your School

HEM (Higher Education Marketing)

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.

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Best Colleges for Neurodivergent Students

AdmissionSight

If their website is easy to navigate, accommodation policies are clearly explained, and you can immediately find the right avenues for seeking help, then there’s a good chance that they do. They also prioritize creating a welcoming and accommodating campus environment for all students. No, disclosure is not mandatory.

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Your diverse campus should be your ‘Camelot’

Educated Quest

How can prospective students and their parents get ideas about a diverse campus? Obviously, they should take a visit beyond the campus tour and information session. But they’re supposed to be nice and present the best picture of a diverse campus, and do that very well. Consider the food selection.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.