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Guided or self-guided campus tour: Which visit is right for you?

Colorado State University

REGISTER FOR A GUIDED TOUR Self-Guided Tour While our self-guided tour is fairly self-explanatory, it might be a fit for you if you’ve already taken a guided tour, or if you come when Admissions is closed or not offering information sessions and tours (which isn’t often).

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. These events can be recorded and repurposed as on-demand content, extending their reach and impact.

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Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.

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Back to School Social Media Posts and Campaign Ideas

HEM (Higher Education Marketing)

Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Pro tip: As you craft back-to-school posts, don’t forget to appeal to accommodate newcomers.

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Student Ambassador Program: Exploring Benefits and Strategies for Your School

HEM (Higher Education Marketing)

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.

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Your diverse campus should be your ‘Camelot’

Educated Quest

How can prospective students and their parents get ideas about a diverse campus? Obviously, they should take a visit beyond the campus tour and information session. But they’re supposed to be nice and present the best picture of a diverse campus, and do that very well. Attend campus events.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Social activities and fun events can easily attract students to your school.