HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.

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HEM (Higher Education Marketing)

AUGUST 28, 2024

Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Are you ready to reinvent your school’s marketing strategy?

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HEM (Higher Education Marketing)

APRIL 12, 2023

Student ambassadors can provide a campus tour, share their own experiences, or even help with hosting events that will appear on your social media. Example : The University of Liverpool has shared a short video with different students sharing their student experience on campus. Here, the focus is on YouTube SEO.

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HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

Google Search as you know it, and its native search algorithm, is shifting gears to accommodate these sweeping changes. When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campus tour video or scrolling through a gallery that captures student life.

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.

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HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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