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Guided or self-guided campus tour: Which visit is right for you?

Colorado State University

Information Session and Tour Our guided information sessions and tours are what we’d call the “standard” visit. This is how many future Rams and their families see campus for the first time. The self-guided tour requires a smartphone with location services enabled on your Google map.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

This approach involves analyzing a wide range of data points, including browsing behavior, demographic information, academic interests, and past interactions, to create a comprehensive profile of each prospective student. Ensure that these tours are mobile-friendly and accessible on various devices.

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College List Building Tips

CTK College Coach

You can’t do that well until you understand what you are looking for, so here are my tips for your first steps in gathering information. The best way to do that is to schedule a handful of campus tours the summer before or early in junior year. Do Colleges Offer Support for Learning Differences?

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Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions

HEM (Higher Education Marketing)

Reading Time: 12 minutes Digital marketing is quickly taking on a new shape, and the way we search and find information on the internet is proof of this. Google Search as you know it, and its native search algorithm, is shifting gears to accommodate these sweeping changes.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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Your diverse campus should be your ‘Camelot’

Educated Quest

Obviously, they should take a visit beyond the campus tour and information session. But they’re supposed to be nice and present the best picture of a diverse campus, and do that very well. Are the facilities managers trying to accommodate a variety of musical tastes? Consider the food selection.

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Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.