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Guided or self-guided campus tour: Which visit is right for you?

Colorado State University

Information Session and Tour Our guided information sessions and tours are what we’d call the “standard” visit. This is how many future Rams and their families see campus for the first time. The self-guided tour requires a smartphone with location services enabled on your Google map.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

This approach involves analyzing a wide range of data points, including browsing behavior, demographic information, academic interests, and past interactions, to create a comprehensive profile of each prospective student. Ensure that these tours are mobile-friendly and accessible on various devices.

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Best Colleges for Neurodivergent Students

AdmissionSight

If their website is easy to navigate, accommodation policies are clearly explained, and you can immediately find the right avenues for seeking help, then there’s a good chance that they do. This makes it a great source of secondhand information about the college and whether they’re as great and inclusive as they make it seem.

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Student Ambassador Program: Exploring Benefits and Strategies for Your School

HEM (Higher Education Marketing)

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.

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Your diverse campus should be your ‘Camelot’

Educated Quest

Obviously, they should take a visit beyond the campus tour and information session. But they’re supposed to be nice and present the best picture of a diverse campus, and do that very well. Are the facilities managers trying to accommodate a variety of musical tastes? Consider the food selection.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

Students already considering a future in this field may be drawn to apply thanks to the information provided, namely the program duration and accreditation, making it stand out from competing programs. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.