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These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campustours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.
With few exceptions, such as intercollegiate athletics, students run student activities on campus. A diverse campus is diverse in more ways than you may realize. Yes, a diverse campus would have students, men and women, of different ancestries, races, orientations and faiths. Consider the food selection.
Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campustours are a powerful tool for this purpose. Pro tip: As you craft back-to-school posts, don’t forget to appeal to accommodate newcomers.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.
The best way to do that is to schedule a handful of campustours the summer before or early in junior year. Before you get too deep into thinking about your “dream” college, see a few places to get yourself oriented and figure out basic likes and dislikes. Do Colleges Offer Support for Learning Differences?
These programs are often designed with students from low-income, first-generation, or otherwise underrepresented backgrounds in mind, as a way to provide equal access to campustours and other admissions resources. Fly-in programs offer prospective students a more immersive campus visit experience.
Plan a Virtual CampusTour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.
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