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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

This is an excellent way to accommodate specific segments of your audience Targeted Social Media Ads: Leverage social media platforms’ advanced targeting capabilities to reach prospective students with personalized ads. Example: The Great Lakes College of Toronto provides a Chinese translation for prospects from Chinese backgrounds.

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Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions

HEM (Higher Education Marketing)

Google Search as you know it, and its native search algorithm, is shifting gears to accommodate these sweeping changes. When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campus tour video or scrolling through a gallery that captures student life.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.

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How Fly-Ins Impact Diversity in the Michigan Ross BBA Program

EAB

KW: Maybe they want to take another campus tour, or maybe they just want to know what the college transition is like, we are there to help and support. I think you talked a bit about how many spots there are, but I guess how many students can you accommodate? For how many rooms can we accommodate from the hotel?

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Why Is College So Expensive?

Discovery College Consulting

COA includes tuition and fees, room and board, books and supplies, transportation, and other expenses. These costs included only tuition and fees and room and board, which means that the full COA at each school was even higher. In July, CNBC reported that in the 2021-2022 school year, the average increase in tuition and fees was 1.6%

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