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If their website is easy to navigate, accommodation policies are clearly explained, and you can immediately find the right avenues for seeking help, then there’s a good chance that they do. Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops.
This is an excellent way to accommodate specific segments of your audience Targeted Social Media Ads: Leverage social media platforms’ advanced targeting capabilities to reach prospective students with personalized ads. Example: The Great Lakes College of Toronto provides a Chinese translation for prospects from Chinese backgrounds.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.
Google Search as you know it, and its native search algorithm, is shifting gears to accommodate these sweeping changes. When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life.
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
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