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The effectiveness of in-person meetings spans various formatsfrom traditional campustours to innovative “mini-sessions” with faculty and current students. The integration of AI in admissions has reached a tipping point, with eight in 10 colleges now utilizing some form of artificial intelligence in their processes.
Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.
Conversely, Remarketing targets those who have already engaged with the institution in some way—whether by visiting the website, downloading a brochure, or clicking on a previous ad. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.
Attend an Information Session Once you’re on campus, start your college visit with an information session. Information sessions are usually led by an admissions counselor, and they will offer an overview of their admissions process. Take an Official CampusTour No college campus visit would be complete without a campustour!
A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campustour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school. So how do you get into Georgia Tech?
Here is a FAQ for you and two free downloadable templates to guide you in your research. Should I Book an Official CampusTour and Information Session? Although these tours are part of a college’s marketing, and therefore should be taken in that light, you can gain valuable information from the tour and info session.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
1) Building the College List for Academic Fit Here are my top tips for learning where your student has the best chance of gaining admission. FREE DOWNLOAD : Create a Spreadsheet for Your College List. Legacy/Big Donors/Trustee Referral/Child of University Employee : All of these students can get special consideration in admissions.
Ask questions about admissions, financial aid, choice of majors. IMPORTANT: Get a business card from an admissions person. Do a college and dorm tour. What does the campus look like? Eat a meal on campus. Ask more about special programs, what the college has to offer, and your admissions expectations.
2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further. But how long is your form?
Sharing news on campus expansions, online or hybrid learning policies, admissions deadlines, new faculty, and other updates is also a great option. For instance, an alumni group makes it possible for your admissions team to reach out and invite different alumni to speak or share potential job opportunities.
Clear, concise information about programs, admissions, campus life, and support services should be readily accessible. Additionally, incorporating high-quality images and videos can provide an immersive glimpse into the campus experience, helping attract and retain the interest of potential students.
The best way to do that is to schedule a handful of campustours the summer before or early in junior year. Read up on campus life by checking out the school’s web site, reading a paper guide like the Fiske Guide to Colleges, or clicking through the school’s Common Data Set to get the latest admissions data.
Clear, concise information about programs, admissions, campus life, and support services should be readily accessible. Additionally, incorporating high-quality images and videos can provide an immersive glimpse into the campus experience, helping attract and retain the interest of potential students.
Plan a Virtual CampusTour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! WEEK 28 TO-DOS THIS WEEK Create your own college tours without leaving your couch. Enjoy this part of your college admission journey. Funny how they never photograph campus on a bad day!)
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