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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. The integration of AI in admissions has reached a tipping point, with eight in 10 colleges now utilizing some form of artificial intelligence in their processes.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.

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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Conversely, Remarketing targets those who have already engaged with the institution in some way—whether by visiting the website, downloading a brochure, or clicking on a previous ad. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

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The Ultimate Guide to Your College Campus Visit

HelloCollege

Attend an Information Session Once you’re on campus, start your college visit with an information session. Information sessions are usually led by an admissions counselor, and they will offer an overview of their admissions process. Take an Official Campus Tour No college campus visit would be complete without a campus tour!

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Notes from my Georgia Tech Visit

ACM College Consulting

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school. So how do you get into Georgia Tech?

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What Should You Consider When Touring Colleges?

CTK College Coach

Here is a FAQ for you and two free downloadable templates to guide you in your research. Should I Book an Official Campus Tour and Information Session? Although these tours are part of a college’s marketing, and therefore should be taken in that light, you can gain valuable information from the tour and info session.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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