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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Struggling with enrollment? Struggling with enrollment?
Today’s blog topic focuses on just that…How can you pay for college? Another common theme mentioned by students, including Natalia – keep an eye on your email once you’ve enrolled in college. Submit Your Financial Aid Applications – Every Year! Amanda Budd is a communications officer in Enrollment Management at Georgia Tech.
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Or, maybe you want to congratulate recently accepted applicants with a personal touch.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Streamlining the application process is critical here. Contact HEM today!
This week we welcome Assistant Director of Admission, Danielle Foote, to the blog. In the college application process, there are a lot of pieces you will likely start and finish within your senior year—writing essays, gathering documents, synthesizing your resume of activities—these are just a few. Welcome, Danielle!
In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. WHY ARE MBA APPLICATIONS INCREASING?
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
The applications are all in for the 2025 UGA Regular Decision group of students, so here is some detailed information on the total UGA freshman applicant pool for Fall 2025 (EA and RD). The total application numbers (EA and RD) are roughly 47,850 , which is up approximately 12% from last year.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
In-State Early Action decisions will be released at 4 pm EST today, so here are some details about the In-State EA applicant and admitted groups. Again, today’s decisions are only for In-State applicants (either a GA resident or a student studying in a GA High School). in comparison with the overall applicant pool.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Blogs, program pages, FAQs, and guides are often the most visited parts of a graduate site and can drive long-term traffic and inquiries. They want to be helped.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Struggling with enrollment? Lets explore! Contact HEM today! What comes next?
How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.
In this blog, were focussing on local SEO. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Develop blog posts, articles, and resource pages that speak to local concerns, events, and topics families in your area care about. Struggling with enrollment?
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. And there is no clear-cut, universally applicable formula that will help you reach your end result.
The University of Southern Californias Marshall School of Business has announced an Early Decision (ED) option for first-year applicants to its undergraduate business and accounting programs. Financial Aid & Scholarships: All ED applicants will be considered for USCs need-based financial aid and merit scholarships.
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. If you were with us for last months blog , then hopefully you are aware of (and perhaps even embracing?) Our most viewed blog of 2020 was What does being deferred mean? Will those later applicants have stronger academic records?
Out-of-State Early Action decisions will be released at 4 pm EST today, so here are some details about the overall EA applicant and admitted groups. Again, todays decisions are only for Out-of-State applicants, and the data below is for the entire admitted EA group (In and Out of State). in comparison with the overall applicant pool.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. Applications for freshman admission increased 24.3% this year, for a staggering total of 90,562 applications. This decision will be communicated to applicants by January 15.
Use these strategies to move graduate students from inquiry to enrollment. The report will detail the responses from enrollment leaders at more than 200 universities, uncovering several best practices that are used widely across institutions to achieve results. Moving students from inquiry to application 1.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Things are only going to get more challenging.
These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. to match them to the right programs.
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
We have 25 sessions planned for the Graduate and Online Enrollment track, one of seven conference tracks (featuring well over 100 sessions overall). The post 3 Upcoming Explorations of Graduate and Online Enrollment Trends appeared first on Ruffalo Noel Levitz.
Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000. Admissions/Application Language*: Acceptance/Admission: An offer of admission to a college for its incoming class. For more about activities read our past blog.
What interferes with students completing a college application? The college application process is a pivotal and often overwhelming experience for high school students. Recognizing the challenges that prospective students face, colleges have a unique opportunity to support and guide applicants through the application experience.
This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan. Institutions that have not been collecting these data (particularly conversions of inquiries to applications, applications to enrollments, etc.)
In this webinar, we will discuss how to implement effective lead nurturing strategies from initial inquiry to the campus visit to application and enrollment. The post Free Webinar: From Inquiry through Enrollment – Proven Strategies appeared first on Enrollment Catalyst.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Reach out to us for customized, enrollment-boosting digital marketing services. These groups can foster discussions, share news, and create a sense of community that strengthens engagement and boosts enrollment.
Still, when I asked her what she remembered about filling out my financial aid applications for college, she didn’t exactly call it a day at the amusement park. Once you’ve submitted those admission applications, turn your focus to financial aid. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech.
Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Im understandably receiving many questions about UT-Austins new opt-in waitlist for Fall 2025 first-time freshmen applicants. It also appeals they will allow for Waitlist opt-ins for Fall 2025 external transfer applicants. TL;DR: there isnt much to do but opt-in to the Waitlist and make enrollment decisions for Fall 2025.
By utilizing targeted advertising strategies, you can reach students who align with your offerings, thus enhancing enrollment rates and fostering a more engaged student body. Looking to increase student enrollment? Our inbound marketing services can help your school attract and enroll more students! Contact HEM today!
Today, we are going to say that after you have done those things, studied hard in rigorous courses, participated in activities you feel passionate about, worked to be helpful to others you care about, spent time preparing good applications, studying for, and excelling at your standardized tests, the answer is NOTHING. Yes, I said nothing.
Together, they present a compelling glimpse into the future of educational enrollment marketing leadership and technology’s role in it. This foundational knowledge will enable them to identify practical applications within their own contexts, from automating responses to crafting personalized marketing messages.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
This blog was co-authored with Ann Cools. By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. You want to be the one engaging in those conversations and making a case to continue toward enrollment.
Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Looking to increase student enrollment?
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