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Education CRM: What Schools Need to Generate Results

HEM (Higher Education Marketing)

To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. A great feature to watch out for is importing new contacts into your system easily.

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HubSpot for Higher Education

The Enrollment Marketer

In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts. Data about your prospects, students, and alumni is critical to any marketing strategy in higher education. Why Higher Education Needs HubSpot. What is HubSpot?

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How to Choose the Best CRM for Higher Education

The Enrollment Marketer

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

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EAB Launches All-In-One Website for Students’ College Search

EAB

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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5 Reasons Why a Student Portal App is a Must for Every School

HEM (Higher Education Marketing)

You may have even heard of which features to look for when considering a student application portal for schools. With a student application portal, you can streamline the student booking experience and boost your team’s productivity. Here’s an in-depth look at the key reasons you should consider an application portal for your school!

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual case study featuring 6 institutions demonstrates that students with a parent using CampusESP have application rates 51% higher than average and yield rates 7% higher than average. Book a personalized demo today! CampusESP offers you the latter – out of the box.”

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Traditional 4-Year University Doubles Interest in Online Programs with No Increase in Marketing Spend

Enrollment Management

Results 20% increase in leads for USU’s online degree programs 50% increase in invitations to apply No increase in marketing costs “…we have seen a significant increase in both inquiries and applications at a cost that is a fraction of what we spend on advertising.”