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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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How to Choose the Best CRM for Higher Education

The Enrollment Marketer

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

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5 Reasons Why a Student Portal App is a Must for Every School

HEM (Higher Education Marketing)

You may have even heard of which features to look for when considering a student application portal for schools. With a student application portal, you can streamline the student booking experience and boost your team’s productivity. Here’s an in-depth look at the key reasons you should consider an application portal for your school!

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual case study featuring 6 institutions demonstrates that students with a parent using CampusESP have application rates 51% higher than average and yield rates 7% higher than average. Book a personalized demo today! CampusESP offers you the latter – out of the box.”

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EAB Launches All-In-One Website for Students’ College Search

EAB

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

The information you’ll need to add includes the name of your school, a tagline if applicable, and a description along with a website and physical address. Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education.

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Why You Should Use a CRM Built for Schools to Manage Your Enrollment Funnel

HEM (Higher Education Marketing)

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. This means your team can add information such a s agent details, if applicable, the student’s program of choice, educational background, and emergency contacts, just to name a few: .