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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. Ultimately, these advancements are expected to lead to happier students and stronger enrollment numbers. To bridge this gap, universities should consider implementing an AI education program.
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Or, maybe you want to congratulate recently accepted applicants with a personal touch.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Streamlining the application process is critical here. Contact HEM today!
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. WHY ARE MBA APPLICATIONS INCREASING?
In the college application process, there are a lot of pieces you will likely start and finish within your senior year—writing essays, gathering documents, synthesizing your resume of activities—these are just a few. We are considering the whole pie, which is made up of many parts, when we read your application. Welcome, Danielle!
The applications are all in for the 2025 UGA Regular Decision group of students, so here is some detailed information on the total UGA freshman applicant pool for Fall 2025 (EA and RD). The total application numbers (EA and RD) are roughly 47,850 , which is up approximately 12% from last year.
We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment. Ask for a complimentary consultation and learn how you can benefit from our award-winning creative, insightful analytics, and deep enrollment expertise.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
This admissions cycle, Purdue University received more than 63,000 applications by its November 1 Early Action deadline, which is an increase of nearly 8,000 applicants from just last year. Yet, only 53,000 Early Action applicants submitted a test score with their applications (!). Eastern Time on January 15, 2025.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
The college application process can feel like navigating a haunted house—full of unexpected twists, bumps in the night, and chilling deadlines. By avoiding these ten common application mistakes, you’ll be well on your way to escaping the fright and finding your way to college admission success. ENROLL NOW 9. LEARN MORE 2.
By being deferred, the college is telling you that it has been unable to make a final decision on your application. The school is essentially holding onto your application to see how you will compare to its regular decision applications. You may be within its profile of admitted students but not near the top.
High school juniors are at a pivotal stage in the college application process. Grades : Focus on maintaining strong grades, particularly in challenging courses like AP, dual enrollment, or IB courses. Build Strong Relationships with Teachers Letters of recommendation will most likely be a necessary part of your application.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies. This shift reflects the broader trend of meeting students where they are on their mobile devices.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Law school applications to nearly 200 law schools nationwide are up 20.5% Grad School Analysis & Guidance Craft your graduate school strategy and sharpen your applications and essays. Theyre up 25% from last year and it is the highest number of law school applicants any law school in the country has ever received.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
The University of Southern Californias Marshall School of Business has announced an Early Decision (ED) option for first-year applicants to its undergraduate business and accounting programs. Financial Aid & Scholarships: All ED applicants will be considered for USCs need-based financial aid and merit scholarships.
Applying to college and going through the college application timeline is excruciatingly overwhelming, especially if you don’t have someone like a parent or older sibling who’s been through it to guide you. Curious if you’re keeping up with everything you need to do for college applications during senior year?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Capable of handling up to 80% of these interactions, chatbots provide instant, tailored responses that improve lead-to-application conversion rates. Lets explore! Contact HEM today! What comes next?
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
In-State Early Action decisions will be released at 4 pm EST today, so here are some details about the In-State EA applicant and admitted groups. Again, today’s decisions are only for In-State applicants (either a GA resident or a student studying in a GA High School). in comparison with the overall applicant pool.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Create post-enrollment scholarship opportunities.
By providing prospective students and families with engaging, informative online interactions, institutions can level the playing field for all applicants, irrespective of their background or financial situation. As virtual technology continues to evolve, its role in shaping the future of college recruitment will undoubtedly grow.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
This application is due February 1st. The Florence Kidder Memorial Scholarship This provides six scholarships that range from $400 to $3,000 to individuals that are in their fourth year of high school and that intend on enrolling at a higher educational institution in North Carolina. This application is due February 15th.
Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.
And there is no clear-cut, universally applicable formula that will help you reach your end result. Living in the Gray: The Nuts and Bolts (and Numbers) of Application Review Next, let’s talk about what happens in admission offices during the application cycle. Let’s use Georgia Tech as an example.
To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Enrollment focused, rather than being driven by lead generation We focus on enrollment data and not just lead generation.
A lower GPA can negatively affect your college applications by signaling to admissions officers potential challenges with meeting the academic rigor of their institution. It can make it harder for you to stand out among a pool of highly qualified applicants with higher GPAs. to receive financial aid. Take challenging courses.
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. Applications for freshman admission increased 24.3% this year, for a staggering total of 90,562 applications. This decision will be communicated to applicants by January 15.
This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan. Institutions that have not been collecting these data (particularly conversions of inquiries to applications, applications to enrollments, etc.)
The modern student’s dilemma Picture this: Seven out of ten high school students find navigating the college application process challenging. This challenges the conventional wisdom about early outreach being the only path to enrollment success.
Im understandably receiving many questions about UT-Austins new opt-in waitlist for Fall 2025 first-time freshmen applicants. It also appeals they will allow for Waitlist opt-ins for Fall 2025 external transfer applicants. TL;DR: there isnt much to do but opt-in to the Waitlist and make enrollment decisions for Fall 2025.
Does your current enrollment strategy include innovative approaches to capture new market share despite declining numbers of prospective students? Building a foundation for strategic planning in two days RNL quite literally wrote the bookthree of them, in facton Strategic Enrollment Planning.
Many private and independent schools dont fully tap into the potential of their summer offerings, but with the right strategies, you can seamlessly integrate your summer programs into broader enrollment efforts. Converting campers into enrolled students Now for the fun part. Proven strategies for marketing summer programs 1.
Today, we are going to say that after you have done those things, studied hard in rigorous courses, participated in activities you feel passionate about, worked to be helpful to others you care about, spent time preparing good applications, studying for, and excelling at your standardized tests, the answer is NOTHING. Yes, I said nothing.
Student demographics are changing and impacting enrollment. Market research allows institutions to understand their current market share and how demographic changes may impact their enrollment in future years. Strategic price decisions can impact the likelihood that a student enrolls. Ready to reach your enrollment goals?
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
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