HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

Higher Education 97

Higher Education Education Education Campus Tours 97

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.

Private School 89

Private School Enrollment Education Education 89

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 89

Education Education International Students Placement 89

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 85

Education Education Financial Aid Campus Tours 85

HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

Higher Education 96

Higher Education Education Education Retention 96

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

Education 92

Education Education Higher Education Testing 92

#LetsBFRANK: The College Admissions Blog

AUGUST 28, 2024

Through ABCD’s Bridges Returning Citizens Center and the college’s facilities and programming, students from the School of Reentry will have access to a tailored, comprehensive support system focused on education, vocational training, and career readiness that will allow them to reenter the workforce successfully.

Education 98

Education Education Programs Transition 98

Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

Private School 186

Private School Enrollment Admissions Education 186

HelloCollege

AUGUST 27, 2024

In today’s rapidly evolving job market, the choice between a liberal arts education or a STEM (science, technology, engineering, and mathematics) degree is one of the most significant decisions students must make. In this blog post, we’ll break down the significant factors to consider when evaluating liberal arts vs. STEM.

Education 75

Education Education Policies Transition 75

Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

Enrollment 264

Enrollment Graduate Students Undergraduate Students Online Programs 264

HEM (Higher Education Marketing)

AUGUST 14, 2024

Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. In this blog post, we will delve into the social media trends of 2024. billion dollars.

Education 74

Education Education Enrollment Transition 74

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

Education 80

Education Education Campus Tours Orientation 80

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. This persona should include a fictional name, a job title, income level, education, goals, challenges, and preferences.

Higher Education 87

Higher Education Education Education Programs 87

HEM (Higher Education Marketing)

JUNE 26, 2024

From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Parents of younger Gen Z-ers, largely comprising Gen X, also require content that resonates with their aspirations for their children’s education.

Education 81

Education Education Higher Education International Students 81

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

Education 74

Education Education Campus Tours Study Abroad 74

Peterson's Blog

NOVEMBER 4, 2024

As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.

Education 59

Education Education Retention Test Prep 59

Ivy Central

MARCH 22, 2023

In this blog post, we will dive into some key data about Columbia University to help you get a better sense of what makes it such a special place. Standout Majors Columbia University is renowned for the quality of its undergraduate education across all of the academic fields that it offers.

Ivy League 246

Ivy League University University Early Decision 246

Enrollment Catalyst

JULY 24, 2024

In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. This program should promote familiarity with the school’s educational offerings and overall environment. Disciplinary problems.

Retention 199

Retention Orientation Enrollment Tuition 199

Enrollment Catalyst

JANUARY 22, 2024

Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience. 2—Re-Enrollment vs.

Retention 207

Retention Transition Enrollment High School 207

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Advocacy is the final phase of the Family Journey.

Enrollment 211

Enrollment Programs Admissions Education 211

HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. In this blog, were focussing on local SEO. Knowing the value of SEO, most people ask how to do SEO for a school?

Private School 16

Private School Enrollment Education Education 16

Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI? to match them to the right programs.

Enrollment 243

Enrollment Higher Education Government Transcripts 243

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 86

Enrollment Campus Tours Financial Aid Higher Education 86

Ruffaloni

NOVEMBER 17, 2022

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.

Non-Degree Students 182

Non-Degree Students Online Programs Enrollment Financial Aid 182

Ruffaloni

JANUARY 18, 2024

In this blog, we’ll delve into the most common fears of 12 th graders when it comes to college life, supported by insights from our RNL research, and we will offer some best practices that can help your institution support your new students with open arms and solid resources.

Transition 49

Transition Loans Tuition High School 49

Ruffaloni

DECEMBER 15, 2022

Josh Kim , who has led institutional efforts at Dartmouth College to develop an online education strategy, and writes regularly on all thing related to online education (and more) in his Academic Innovation blog on Inside Higher Education. Eddie Maloney.

Higher Education 147

Higher Education Online Programs Enrollment SAT 147

Ruffaloni

DECEMBER 7, 2023

This blog was co-authored with Ann Cools. The Department of Education has also put out some great videos that could be wonderful resources. While the FSA ID education piece is important for students and parents, determining the financial impact is potentially the most important for you and your campus.

Financial Aid 264

Financial Aid Enrollment Retention Orientation 264

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.

Enrollment 82

Enrollment Campus Tours Mentorships Mentorship 82

Peterson's Blog

OCTOBER 23, 2024

In this blog, we will cover the current data on scores year after year, factors associated with the changes, and how to best approach these standardized tests in light of recent data. Learning gaps are exacerbated by unequal access to resources in the wake of changing education. Read our blog to see the changes. 1024 2023 19.5

ACT 108

ACT SAT Test Prep Standardized Testing 108

Enrollment Catalyst

DECEMBER 8, 2022

I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

Retention 153

Retention Transition Enrollment Programs 153

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

Campus Tours 86

Campus Tours Enrollment Education Education 86

Ruffaloni

MARCH 27, 2024

Among the highlights focused on online education are: Phil Hill, publisher of the widely circulated On EdTech blog, will lead a wide-ranging conversation with up-to-the-minute updates focused on the meeting point of AI, OPMs, third-party servicers (TPS), and other online education issues, institutions, and today’s regulatory environment.

Enrollment 130

Enrollment Higher Education Out-of-State Policies 130

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. This involves dealing with localized search terms, region-specific content, and cultural nuances that affect how people in different countries search for educational opportunities.

Education 87

Education Education Out-of-State International Students 87

Ruffaloni

APRIL 21, 2024

Aaron Basko This is a guest blog from Aaron Basko , vice president for enrollment management at Lynchburg Universit y. Aaron is a higher education professional with more than 25 years of experience in enrollment management. higher education in the world. The news has not been good. percent between 2015 and 2019.”

Higher Education 147

Higher Education Enrollment Government Education 147

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment 83

Enrollment Admissions Transition Campus Tours 83

Georgia Tech Admissions Blog

DECEMBER 13, 2022

I’ll admit I find it moderately disturbing that as they were relaying their day to me the first thing I thought about was this blog, which is clearly a me problem. As I’ve said directly and have proven through my errant predictions on this blog over the years, there are many things I don’t know or understand. But it is true.

Admissions 142

Admissions Waitlist Education Education 142

Enrollment Catalyst

MARCH 25, 2024

However, in the dynamic landscape of educational enrollment and marketing, reaching this point is not a signal to slow down but rather an opportunity to refine and enhance your strategies further. 4—Prepare for the Future The only constant in education is change. You never know what environmental issues will affect your enrollment.

Enrollment 196

Enrollment Retention Private School Admissions 196