Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. For the last 15 years, I have had the privilege of leading Georgia Tech’s admission team and our undergraduate recruitment and review efforts (dual enrollment, transfer, first-year). So, what about the blog?

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Georgia Tech Admissions Blog

OCTOBER 18, 2024

Beyond scholarships and grants, it’s the gateway to loans that may also be necessary in funding your education. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech. She cares deeply about access to education and sharing the ongoing work to expand access at Tech.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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Enrollment Catalyst

AUGUST 28, 2024

As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. What does your school hope to achieve in the upcoming year?

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HEM (Higher Education Marketing)

AUGUST 17, 2022

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

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Enrollment Catalyst

FEBRUARY 27, 2024

From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success. Gain insights into your decision process to enroll right-fit families and effectively manage the wait pool process.

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI? to match them to the right programs.

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Enrollment Catalyst

DECEMBER 30, 2023

From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.

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Ruffaloni

MARCH 27, 2024

We have 25 sessions planned for the Graduate and Online Enrollment track, one of seven conference tracks (featuring well over 100 sessions overall). Rolin Moe, executive director of University of California’s online education initiative, will lead a discussion “Online Champions: Overcoming Resistance to Online Learning.”

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Ruffaloni

FEBRUARY 22, 2024

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before. Let’s find out.

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Ruffaloni

APRIL 13, 2023

How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.

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Ruffaloni

APRIL 21, 2024

This reframing of my seminal question provides insight to the thoughtfulness that Stephen brings to RNL and was covered in our blog last month , which also covered: 1) What is AI? and 3) What will come next for AI in higher education? How can AI help enrollment managers in analyzing data to achieve enrollment goals?

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Enrollment Catalyst

MAY 2, 2023

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.

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Ruffaloni

JANUARY 26, 2023

In a November 2022 blog , I presented some high level findings on the differences between IPEDS data on 12-Month Unduplicated Headcount numbers (“12-Month data”) versus IPEDS Fall Snapshot numbers (“Snapshot Data”). Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics.

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Enrollment Catalyst

MAY 6, 2023

Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. With summer only a few weeks away, now is the ideal time to begin developing your Enrollment Marketing Plan for the 2023-24 school year. Click now to learn more.

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Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.

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The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Struggling with enrollment? Contact HEM today!

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HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. SEO In An Educational Marketing Context: An Introduction What is SEO strategy for universities?

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HEM (Higher Education Marketing)

AUGUST 14, 2024

Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. In this blog post, we will delve into the social media trends of 2024. Contact HEM today!

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Education Education Enrollment Transition 76

Ruffaloni

FEBRUARY 24, 2023

In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Things are only going to get more challenging.

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The Enrollment Marketer

APRIL 4, 2023

It can be difficult to figure out the full range of capabilities of a tool, let alone massive software applications commonly used in higher education. And while there are many higher education software platforms out there, few have all of the features to match all of the hats you wear. How do Slate and HubSpot compare? Did you know?

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

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HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

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EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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HEM (Higher Education Marketing)

JUNE 26, 2024

From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Struggling with enrollment? In the educational marketing sphere, student ambassadors are equivalent to influencers. Contact HEM today!

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HEM (Higher Education Marketing)

JUNE 12, 2024

Reading Time: 10 minutes As a modern educational institution, standing out requires a strategic approach. Our fifteen years of educational marketing experience affords us a profound understanding of diverse audiences in the academic sector and how to connect with them effectively. Understanding the Strategy: What Is Fab in Marketing?

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The Enrollment Marketer

APRIL 10, 2024

HubSpot and Slate are two heavy hitters in higher education customer relationship management (CRM) programs. Both offer robust tools to help enrollment marketers attract, engage, and nurture prospective students through the admissions funnel. Slate is an enrollment management platform built specifically for higher education.

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Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

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EAB

APRIL 10, 2023

Blogs Is TikTok worth the risk? Dos and don’ts for enrollment teams Based on our Office Hours with EAB podcast, Episode 135, Has Time Run Out on TikTok as a Marketing Tool? And through the pandemic, it emerged as an educational tool for popular micro-lesson videos. Why TikTok?

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Niche

DECEMBER 14, 2023

It’s December, and just like Spotify has served up a summary of your listening activities for the year, we’re serving up our predictions for how the K-12 enrollment marketing landscape may (or may not) change in 2024. There will always be something novel that captures our attention, but education is a very human industry.

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EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4 percent overall.

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HEM (Higher Education Marketing)

JULY 5, 2023

If used adequately, AI in education marketing can lead to a turning point for many schools. Understanding the Use of AI in Education Marketing A study suggests that 73% of marketers are now using AI-powered tools as part of their marketing campaigns. But, how can AI help with education marketing?

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