Ruffaloni

APRIL 13, 2023

How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.

Enrollment 147

Enrollment Financial Aid Ivy League Out-of-State 147

HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Contact HEM today!

Education 71

Education Education Placement Enrollment 71

Enrollment Catalyst

MAY 2, 2023

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.

Private School 168

Private School Enrollment Retention Tuition 168

Ruffaloni

JANUARY 26, 2023

In a November 2022 blog , I presented some high level findings on the differences between IPEDS data on 12-Month Unduplicated Headcount numbers (“12-Month data”) versus IPEDS Fall Snapshot numbers (“Snapshot Data”). Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics.

Higher Education 147

Higher Education Education Education Enrollment 147

HEM (Higher Education Marketing)

JANUARY 8, 2025

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Struggling with enrollment? Lets explore! Contact HEM today!

Education 86

Education Education Enrollment Orientation 86

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.

Education 147

Education Education Online Programs Enrollment 147

Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI? to match them to the right programs.

Enrollment 130

Enrollment Higher Education Government Transcripts 130

Ruffaloni

MARCH 27, 2024

We have 25 sessions planned for the Graduate and Online Enrollment track, one of seven conference tracks (featuring well over 100 sessions overall). Rolin Moe, executive director of University of California’s online education initiative, will lead a discussion “Online Champions: Overcoming Resistance to Online Learning.”

Enrollment 130

Enrollment Higher Education Out-of-State Policies 130

Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show. million students.)

Enrollment 264

Enrollment Graduate Students Undergraduate Students Online Programs 264

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Looking to increase student enrollment?

Private School 89

Private School Enrollment Education Education 89

Ruffaloni

APRIL 21, 2024

This reframing of my seminal question provides insight to the thoughtfulness that Stephen brings to RNL and was covered in our blog last month , which also covered: 1) What is AI? and 3) What will come next for AI in higher education? How can AI help enrollment managers in analyzing data to achieve enrollment goals?

Enrollment 130

Enrollment Government Higher Education SAT 130

Ruffaloni

FEBRUARY 24, 2023

In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Things are only going to get more challenging.

Enrollment 147

Enrollment Financial Aid Online Programs Transfer 147

Enrollment Catalyst

AUGUST 28, 2024

As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. What does your school hope to achieve in the upcoming year?

Enrollment 130

Enrollment Retention Education Education 130

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!

Enrollment 82

Enrollment Campus Tours Mentorships Mentorship 82

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.

Enrollment 86

Enrollment Campus Tours Financial Aid Higher Education 86

Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. For the last 15 years, I have had the privilege of leading Georgia Tech’s admission team and our undergraduate recruitment and review efforts (dual enrollment, transfer, first-year). So, what about the blog?

Enrollment 79

Enrollment Transfer Government Grants 79

Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

Private School 186

Private School Enrollment Admissions Education 186

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 68

Enrollment Education Education Financial Aid 68

Enrollment Catalyst

JANUARY 22, 2024

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. After all, this process makes more sense.

Retention 207

Retention Transition Enrollment High School 207

Georgia Tech Admissions Blog

OCTOBER 18, 2024

Beyond scholarships and grants, it’s the gateway to loans that may also be necessary in funding your education. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech. She cares deeply about access to education and sharing the ongoing work to expand access at Tech.

Financial Aid 83

Financial Aid Grants Scholarships Loans 83

Enrollment Catalyst

JULY 24, 2024

You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Disciplinary problems.

Retention 199

Retention Orientation Enrollment Tuition 199

The Enrollment Marketer

APRIL 4, 2023

It can be difficult to figure out the full range of capabilities of a tool, let alone massive software applications commonly used in higher education. And while there are many higher education software platforms out there, few have all of the features to match all of the hats you wear. How do Slate and HubSpot compare? Did you know?

Enrollment 97

Enrollment Higher Education Retention Education 97

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.

Community College 105

Community College Community College Enrollment Retention 105

Ruffaloni

DECEMBER 7, 2023

This blog was co-authored with Ann Cools. By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. The Department of Education has also put out some great videos that could be wonderful resources.

Financial Aid 264

Financial Aid Enrollment Retention Orientation 264

Georgia Tech Admissions Blog

NOVEMBER 15, 2024

Today’s blog topic focuses on just that…How can you pay for college? Another common theme mentioned by students, including Natalia – keep an eye on your email once you’ve enrolled in college. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech. Check your Email!

Financial Aid 62

Financial Aid Semester Internship Loans 62

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Struggling with enrollment? Contact HEM today!

Higher Education 97

Higher Education Education Education Campus Tours 97

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Learn more about Enrollment Catalyst’s School Survey Solutions.

Enrollment 211

Enrollment Programs Admissions Education 211

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

Enrollment 83

Enrollment Admissions Transition Campus Tours 83

Ruffaloni

NOVEMBER 17, 2022

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.

Non-Degree Students 182

Non-Degree Students Online Programs Enrollment Financial Aid 182

HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. SEO In An Educational Marketing Context: An Introduction What is SEO strategy for universities?

Education 79

Education Education University University 79

EAB

APRIL 10, 2023

Blogs Is TikTok worth the risk? Dos and don’ts for enrollment teams Based on our Office Hours with EAB podcast, Episode 135, Has Time Run Out on TikTok as a Marketing Tool? And through the pandemic, it emerged as an educational tool for popular micro-lesson videos. Why TikTok?

Enrollment 98

Enrollment Placement Out-of-State Government 98

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Enrollment 98

Enrollment Out-of-State Higher Education Education 98

HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

Higher Education 96

Higher Education Education Education Retention 96

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Enrollment 98

Enrollment Out-of-State Higher Education Education 98

The Enrollment Marketer

MARCH 8, 2023

But HubSpot isn’t branded as a platform made for education marketing or the admissions world. The deal pipeline is an admissions tool in which deals represent enrollment opportunities. For more detailed information on pipeline setup, see HubSpot’s blog. What is HubSpot’s deal pipeline?

Education 98

Education Education Admissions Enrollment 98

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 89

Education Education International Students Placement 89