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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

How AI can help AI has proven an effective time-saving tool for content creators, but its primary usefulness is for ideation and outlining, especially when it comes to blogs. The post Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI appeared first on Ruffalo Noel Levitz. Let’s find out.

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Three Stats That Signal the Transformation of Higher Education

Ruffaloni

In a November 2022 blog , I presented some high level findings on the differences between IPEDS data on 12-Month Unduplicated Headcount numbers (“12-Month data”) versus IPEDS Fall Snapshot numbers (“Snapshot Data”). Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics.

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The Importance of Adopting a CRM for Higher Education

HEM (Higher Education Marketing)

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

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Artificial Intelligence in Higher Education Enrollment: Reflections from the RNLNC 2023 Roundtable

Ruffaloni

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?