EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Generation Hope strives to make college graduation a more common achievement for young parents.

Higher Education 97

Higher Education Education Education Mentorship 97

HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

Higher Education 79

Higher Education Education Education Retention 79

HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

Education 73

Education Education Placement Enrollment 73

HEM (Higher Education Marketing)

NOVEMBER 15, 2023

Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will be impacted. Reach out to our team of education advertising experts to discover paid advertising opportunities for your school !

Higher Education 80

Higher Education Education Education Placement 80

Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. So, what about the blog? And quickly pivoted to, “So, what about the blog?” Well…I created the GT Admission Blog in the fall of 2015. Was there a grand strategic vision for the blog in the beginning?

Enrollment 81

Enrollment Transfer Government Grants 81

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog?

Placement 86

Placement Education Education High School 86

the college spy

MARCH 5, 2023

The College Spy periodically welcomes guest blogs from other experts and thought leaders on topics we believe will be of interest to parents and students on the journey from high school to higher education.

Semester 98

Semester Loans Higher Education Acceptance 98

EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Research from the United States Department of Education shows 1.2 UTD is one of two University of Texas System institutions without an existing continuing and professional education unit.

Education 98

Education Education Higher Education University 98

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed. Ready to get started?

Education 90

Education Education Higher Education Applications 90

HEM (Higher Education Marketing)

APRIL 17, 2024

This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape. SEO In An Educational Marketing Context: An Introduction What is SEO strategy for universities? Get in touch with us to learn more about our services.

Education 82

Education Education University University 82

Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

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Enrollment Graduate Students Undergraduate Students Online Programs 264

Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI?

Enrollment 243

Enrollment Higher Education Transcripts Government 243

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.

Private School 92

Private School Enrollment Education Education 92

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

Education 95

Education Education Higher Education Testing 95

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 92

Education Education International Students Placement 92

Ruffaloni

JANUARY 18, 2024

In this blog, we’ll delve into the most common fears of 12 th graders when it comes to college life, supported by insights from our RNL research, and we will offer some best practices that can help your institution support your new students with open arms and solid resources.

Transition 49

Transition Loans Tuition High School 49

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 89

Enrollment Financial Aid Campus Tours Higher Education 89

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

That all sounds good, but can education marketers fully trust these tools? Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI.

Education 92

Education Education Minor Out-of-State 92

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education 88

Education Education Financial Aid Campus Tours 88

Ruffaloni

APRIL 21, 2024

Aaron Basko This is a guest blog from Aaron Basko , vice president for enrollment management at Lynchburg Universit y. Aaron is a higher education professional with more than 25 years of experience in enrollment management. higher education in the world. The news has not been good. percent between 2015 and 2019.”

Higher Education 147

Higher Education Enrollment Government Education 147

HEM (Higher Education Marketing)

JULY 5, 2023

If used adequately, AI in education marketing can lead to a turning point for many schools. Understanding the Use of AI in Education Marketing A study suggests that 73% of marketers are now using AI-powered tools as part of their marketing campaigns. But, how can AI help with education marketing?

Education 81

Education Education Accommodations Financial Aid 81

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

Education 87

Education Education Higher Education Testing 87

HEM (Higher Education Marketing)

SEPTEMBER 27, 2023

However, this new technology poses a new set of challenges that is important for education marketers to consider. AI Predictions and Analyses May Not Be as Reliable as Education Marketers Think One of the most significant limitations of artificial intelligence is that it can be wrong or unreliable in its predictions or solutions.

Education 93

Education Education Out-of-State Semester 93

HEM (Higher Education Marketing)

JUNE 26, 2024

From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Parents of younger Gen Z-ers, largely comprising Gen X, also require content that resonates with their aspirations for their children’s education.

Education 84

Education Education Higher Education International Students 84

Ruffaloni

DECEMBER 15, 2022

Josh Kim , who has led institutional efforts at Dartmouth College to develop an online education strategy, and writes regularly on all thing related to online education (and more) in his Academic Innovation blog on Inside Higher Education. Eddie Maloney.

Higher Education 147

Higher Education Online Programs Enrollment SAT 147

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

Education 82

Education Education Campus Tours Orientation 82

EAB

JUNE 1, 2023

Blogs 3 considerations for prison education programs What you need to know ahead of July’s restoration of Second Chance Pell grants Given the restoration of Pell Grant funding for incarcerated students expected in July 2023 , many institutions are beginning to develop plans for Prison Education Programs (PEPs).

Education 98

Education Education Programs Placement 98

HEM (Higher Education Marketing)

AUGUST 14, 2024

Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. In this blog post, we will delve into the social media trends of 2024. billion dollars.

Education 76

Education Education Enrollment Transition 76

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 70

Enrollment Education Education Financial Aid 70

HEM (Higher Education Marketing)

MARCH 29, 2023

To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. As a result, your communication efforts will be much more impactful.

Education 82

Education Education Private School Enrollment 82

HEM (Higher Education Marketing)

JUNE 12, 2024

Reading Time: 10 minutes As a modern educational institution, standing out requires a strategic approach. Our fifteen years of educational marketing experience affords us a profound understanding of diverse audiences in the academic sector and how to connect with them effectively. Understanding the Strategy: What Is Fab in Marketing?

Education 76

Education Education Out-of-State Internship 76

Ruffaloni

NOVEMBER 17, 2022

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.

Non-Degree Students 182

Non-Degree Students Online Programs Enrollment Financial Aid 182

HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. In this blog, were focussing on local SEO. Knowing the value of SEO, most people ask how to do SEO for a school?

Private School 14

Private School Enrollment Education Education 14

Ruffaloni

MARCH 27, 2024

Among the highlights focused on online education are: Phil Hill, publisher of the widely circulated On EdTech blog, will lead a wide-ranging conversation with up-to-the-minute updates focused on the meeting point of AI, OPMs, third-party servicers (TPS), and other online education issues, institutions, and today’s regulatory environment.

Enrollment 130

Enrollment Higher Education Out-of-State Policies 130

Ruffaloni

APRIL 13, 2023

In addition to providing a personalized, visually oriented explanation of how to fund one’s education, the financial aid videos provided the opportunity for families to pause and rewind the more confusing aspects of the presentation. The results confirm that personalizing video works in higher education.

Enrollment 147

Enrollment Financial Aid Ivy League Out-of-State 147

Ruffaloni

AUGUST 7, 2023

This blog first appeared in the July-August 2023 issue of AGB’s Trusteeship magazine. I begin with this story because it is not unlike some of the thought processes and scenarios institutions face today—placing all their educational eggs in one basket. What does this comparison have to do with higher education?

Higher Education 130

Higher Education Enrollment International Students Out-of-State 130

HEM (Higher Education Marketing)

DECEMBER 27, 2023

Reach and Support Your Prospects More Effectively With a Student Portal Higher education portal software is meant to serve prospects and help them navigate the application process more efficiently. With education portals , this task becomes much more manageable.

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Accommodations Higher Education Tuition Applications 105