HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog?

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Ruffaloni

JULY 11, 2024

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Understanding what students want and how they perceive online education is crucial. The quality of education has also increased as a concern.

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Online Programs Programs Enrollment Internship 130

Top Tier Admissions

OCTOBER 25, 2024

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

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HEM (Higher Education Marketing)

APRIL 17, 2024

This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape. SEO In An Educational Marketing Context: An Introduction What is SEO strategy for universities? Get in touch with us to learn more about our services.

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Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

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Ruffaloni

JUNE 28, 2023

In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete.

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Programs Enrollment Online Programs Graduate Students 130

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

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Programs Enrollment Higher Education International Students 82

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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Education Education Financial Aid Campus Tours 86

Enrollment Catalyst

JANUARY 22, 2024

Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

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EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Research from the United States Department of Education shows 1.2 UTD is one of two University of Texas System institutions without an existing continuing and professional education unit.

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HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

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Higher Education Education Education Retention 97

Enrollment Catalyst

JULY 24, 2024

In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Reach out to new parents to introduce yourself and discuss your class/program. Through my School Survey Solutions Program , I regularly conduct new parent surveys for schools. Answer questions and provide support.

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HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

That all sounds good, but can education marketers fully trust these tools? Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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Education Education Campus Tours Orientation 81

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. family, friends, neighbors, public school programming, etc.) Nearly 75% relied on informal and/or unpaid child care.

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Higher Education Education Education Mentorship 97

HelloCollege

AUGUST 27, 2024

In today’s rapidly evolving job market, the choice between a liberal arts education or a STEM (science, technology, engineering, and mathematics) degree is one of the most significant decisions students must make. In this blog post, we’ll break down the significant factors to consider when evaluating liberal arts vs. STEM.

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HEM (Higher Education Marketing)

AUGUST 14, 2024

Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. In this blog post, we will delve into the social media trends of 2024. billion dollars.

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Education Education Enrollment Transition 74

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. 3—Implement a FAN Program – Your advocates are your fan’s.

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” to match them to the right programs.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

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Enrollment Education Education Financial Aid 69

Ivy Central

MARCH 22, 2023

In this blog post, we will dive into some key data about Columbia University to help you get a better sense of what makes it such a special place. Columbia is renowned for its excellent academic programs, distinguished faculty, and world-class research facilities.

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HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?

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Higher Education Education Education Retention 82

HEM (Higher Education Marketing)

JUNE 12, 2024

Reading Time: 10 minutes As a modern educational institution, standing out requires a strategic approach. Our fifteen years of educational marketing experience affords us a profound understanding of diverse audiences in the academic sector and how to connect with them effectively. Understanding the Strategy: What Is Fab in Marketing?

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Education Education Out-of-State Internship 74

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Education Education Campus Tours Study Abroad 75

BestColleges

DECEMBER 15, 2023

Accelerated programs allow students to complete their degrees and enter the workforce more quickly. Most successful students in accelerated degree programs hold clear career goals. An accelerated bachelor's degree program typically requires a great deal of self-motivation. What Is an Accelerated Degree Program?

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Bachelor's Degree Programs Online Programs Associate's Degree 98

BestColleges

MAY 23, 2023

Master of social work (MSW) programs equip students with the knowledge and skills to tackle pressing social issues such as poverty, substance misuse, and homelessness. Historically Black colleges and universities (HBCUs) offer MSW programs that provide a unique and important focus on the well-being of Black Americans and communities of color.

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Programs Retention Financial Aid Letters of Recommendation 98

Ruffaloni

NOVEMBER 17, 2022

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.

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Non-Degree Students Online Programs Enrollment Financial Aid 182

Ruffaloni

DECEMBER 15, 2022

For these reasons, the program is being built to focus on Questions, Answers, Actions, and Results. Josh Kim , who has led institutional efforts at Dartmouth College to develop an online education strategy, and writes regularly on all thing related to online education (and more) in his Academic Innovation blog on Inside Higher Education.

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Higher Education Online Programs Enrollment SAT 147

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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Enrollment Campus Tours Financial Aid Higher Education 87

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

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Education Education Higher Education Enrollment 59

HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. In this blog, were focussing on local SEO. Knowing the value of SEO, most people ask how to do SEO for a school?

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Private School Enrollment Education Education 16

Enrollment Catalyst

MARCH 11, 2024

Recently, I interviewed their team about their approach to marketing the affordability of a Tree of Life Christian Schools’ education. The state of Ohio recently passed legislation to give families greater access to private education through its Ed Choice Scholarship. How did you create your video that explains this program?

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