HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

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Enrollment Catalyst

APRIL 22, 2024

Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.

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Ruffaloni

DECEMBER 7, 2023

Results from financial aid or scholarship calculator Prospective Family Engagement Report : Engaging the biggest enrollment influencers Nearly all families are involved in the college search process with students, and this study from RNL, CampusESP, and Ardeo Education Solutions looks at how those families want to connect with campuses.

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The Enrollment Marketer

JANUARY 17, 2023

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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BestColleges

JULY 31, 2023

According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.

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HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?

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Enrollment Catalyst

AUGUST 28, 2024

With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. This means ensuring that your branding, messaging, outreach efforts, and retention strategies are all aligned and working towards the same goals.

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Enrollment Catalyst

MAY 6, 2023

The right plan can make all the difference in your recruitment and retention efforts. Throughout my career I have been an enrollment catalyst in my both higher and K-12 educational institutions. This process should include an assessment of your processes and strategies in admissions, retention, marketing, and tuition/financial aid.

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Enrollment Catalyst

DECEMBER 30, 2023

Recruitment is the proactive pursuit of the right-fit family, which includes developing a relationship with the parent, understanding their journey and needs, and discussing how your educational experience can benefit them. Retention is a direct reflection of the satisfaction of the parent’s experience at your school.

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Ruffaloni

NOVEMBER 1, 2023

This is a guest blog by Stuart Jones, vice president for advancement and enrollment management at Southern Utah University. The culture of higher education is steeped in knowing. But that is what this blog post is about. Retention is up 9 points to 74 percent. The Grand Canyon has always been one of my favorite places.

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Retention Enrollment Financial Aid GPA 130

Enrollment Catalyst

NOVEMBER 8, 2023

2—Foster Brand Loyalty and Retention Ongoing marketing efforts reinforce your school’s brand values and identity. By engaging with your existing parent and alumni base, you nurture loyalty and retention, keeping them connected and committed to your brand. Keep in mind, that you must recruit new families to your school every year.

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Retention Enrollment Tuition Applications 182

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Generation Hope strives to make college graduation a more common achievement for young parents.

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Enrollment Catalyst

MARCH 25, 2024

However, in the dynamic landscape of educational enrollment and marketing, reaching this point is not a signal to slow down but rather an opportunity to refine and enhance your strategies further. 4—Prepare for the Future The only constant in education is change. You never know what environmental issues will affect your enrollment.

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BestColleges

MAY 26, 2023

Although relevant AI technologies have existed in some form for years, they often go underutilized in nursing education due in large part to a lack of educators or confidence. To help nursing education keep pace with AI expansion, experts suggest that curriculum change is needed.

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Education Education Retention In-State 52

Enrollment Catalyst

AUGUST 21, 2024

In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Prospective families are looking for detailed information to help them make informed decisions about their child’s education.

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Enrollment Catalyst

MARCH 18, 2024

These surveys offer a goldmine of insights, directly from your school community, that can shape your strategies for admissions, retention, and overall school improvement. They provide a foundation for setting goals, planning initiatives, and implementing changes that will enhance the educational experience in the upcoming academic year.

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Private School Retention Enrollment In-State 174

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. read the blog: Pell eligibility for incarcerated students 5. Between 2009 and 2020 one-year retention rates fluctuated between a low of 49.3%

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Community College Community College Enrollment Retention 105

Enrollment Catalyst

MAY 2, 2023

Parents are investing significant resources to provide the very best education for their child and because of this, they expect the best. These educators will be the ones to teach and mentor students. First, satisfied parents will lead to strong retention. A strong retention rate obviously leads to increased enrollment.

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Private School Enrollment Retention Tuition 167

EAB

AUGUST 9, 2023

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

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Ruffaloni

DECEMBER 7, 2023

This blog was co-authored with Ann Cools. The Department of Education has also put out some great videos that could be wonderful resources. While the FSA ID education piece is important for students and parents, determining the financial impact is potentially the most important for you and your campus.

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Ruffaloni

AUGUST 30, 2023

Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across higher education. A way forward The factors discussed above drive our work with clients.

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Online Programs Enrollment Retention Higher Education 147

EAB

JANUARY 31, 2023

Blogs Improve the precision of student enrollment forecasting January 31, 2023 Jeff Pidcock Director of Budgeting and Business Transformation, Miami University The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Interested in the Rising Higher Education Leaders Fellowship?

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EAB

AUGUST 9, 2023

Blogs Exploring the impact of high school course rigor on student success in college August 9, 2023 Mary Venezia Chief of Staff, Enrollment Management, University of Arizona The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

High School 52

High School Retention Higher Education Standardized Testing 52

EAB

OCTOBER 4, 2023

Blogs Americans’ trust in higher ed has reached a new low. Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. Gallup suggests the rising cost of education as a driving force in low public confidence.

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Retention Higher Education Tuition Concentration 59

BestColleges

APRIL 18, 2023

The value of an HBCU education also includes the advantage that the student and faculty bodies will be mostly Black — a rarity in academia outside of HBCUs — which lifts diverse perspectives. Graduating with an HBCU education can also give you a valuable alumni network that can provide mentorship and connections.

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HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

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Enrollment Admissions Transition Campus Tours 85

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

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Ivy Central

SEPTEMBER 28, 2022

While there are many other factors that students should use when making final admission decisions, college ranking lists are a resource that students and parents should use, so in this blog, I’m going to help you understand college rankings. Let's compare what US News and Times Higher Education consider when they assess institutions.

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BestColleges

MAY 23, 2023

The Value of HBCUs in Social Work Education The mission of social work is to disrupt systemic inequality in order to champion justice and inclusion. 2023 Top 10 HBCUs for Master's in Social Work How We Rank Schools At Best Colleges, we believe a college education is one of the most important investments you can make. from our partners.

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BestColleges

JUNE 13, 2023

Maryland is home to a number of great higher education institutions , and that includes historically Black colleges and universities (HBCUs). Learners seeking an HBCU education in the Old Line State will find there are great options. Choosing an HBCU is no small task. from our partners. Program-specific information may vary.

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Financial Aid Retention Tuition Out-of-State 111

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

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Campus Tours Enrollment Education Education 81

EAB

FEBRUARY 21, 2023

Blogs How will we measure student success in the 2020s? These researchers pioneered and popularized the idea that retention is driven by “ student engagement.” Metrics: First-year retention Student engagement efforts started organizing under the umbrella of a “ first-year experience ” during the 1990s and early 2000s.

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EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. Headlines about student debt and poor student outcomes have prompted federal attention. Are the Benefits of OPM Partnerships Worth the Risk?

Retention 52

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EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. Other (e.g., PE, science): 7.5% Secondary-level English language arts: 7.5%

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