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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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What You Need to Know About Columbia University

Ivy Central

With a history that goes back to before the United States existed, it was founded in 1754 as Kings College, and being the only Ivy League college that is located in the centre of a major city Columbia University is one of America’s great universities. making it one of the most competitive universities in the world.

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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

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University SEO Strategies For Effective Educational Marketing

HEM (Higher Education Marketing)

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. The key to success lies in the effectiveness of the university’s marketing strategies.

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Information overload? Start with our best blogs

Colorado State University

It’s overwhelming, and our hundreds of blogs can help … but then there’s the task of figuring out which to read first, which to save for later, which to bookmark, which don’t apply to you. Here are some of our best blogs, sorted into helpful categories, just for you. Where to start? Think again.

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How to Maintain a Successful School Blog Top Tips and Insights

HEM (Higher Education Marketing)

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog?