HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Contact HEM today!

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI?

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Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. For the last 15 years, I have had the privilege of leading Georgia Tech’s admission team and our undergraduate recruitment and review efforts (dual enrollment, transfer, first-year). So, what about the blog?

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Ruffaloni

MARCH 27, 2024

We have 25 sessions planned for the Graduate and Online Enrollment track, one of seven conference tracks (featuring well over 100 sessions overall). The post 3 Upcoming Explorations of Graduate and Online Enrollment Trends appeared first on Ruffalo Noel Levitz.

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. This data can come from various sources, such as surveys, social media analytics, and enrollment records.

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HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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Ruffaloni

APRIL 13, 2023

How do you also see a great return on your investment by producing personalized video that also moves students along their enrollment journey and ultimately gets them to enroll at your institution? Students who watch personalized videos are 12 times more likely to enroll Here are two videos from our campus partners.

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The Enrollment Marketer

APRIL 10, 2024

HubSpot and Slate are two heavy hitters in higher education customer relationship management (CRM) programs. Both offer robust tools to help enrollment marketers attract, engage, and nurture prospective students through the admissions funnel. Slate is an enrollment management platform built specifically for higher education.

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Ruffaloni

APRIL 21, 2024

This reframing of my seminal question provides insight to the thoughtfulness that Stephen brings to RNL and was covered in our blog last month , which also covered: 1) What is AI? and 3) What will come next for AI in higher education? How can AI help enrollment managers in analyzing data to achieve enrollment goals?

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The Enrollment Marketer

JANUARY 17, 2023

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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EAB

SEPTEMBER 6, 2023

Blogs IGNITED 2023 sneak peek: Key trends shaping higher education today Each year, EAB creates a State of the Sector presentation, leveraging our global perspective to identify the big trends shaping higher education strategy and operational directions.

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HEM (Higher Education Marketing)

NOVEMBER 15, 2023

Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will be impacted. They also significantly boost demand through the admissions funnel, from the mid-funnel to the enrollment stage.

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HEM (Higher Education Marketing)

AUGUST 17, 2022

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

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Ruffaloni

FEBRUARY 24, 2023

In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Things are only going to get more challenging.

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HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Looking to increase student enrollment?

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The Enrollment Marketer

APRIL 4, 2023

It can be difficult to figure out the full range of capabilities of a tool, let alone massive software applications commonly used in higher education. And while there are many higher education software platforms out there, few have all of the features to match all of the hats you wear. How do Slate and HubSpot compare?

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HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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The Enrollment Marketer

FEBRUARY 7, 2023

Many schools are now being asked to do more with less—that means enrollment marketers like you need to find ways to reach their admissions goals in a way that’s more efficient, sustainable, and cost-effective. in higher ed). The increased reliance upon SEO for universities, for instance, is a keeper.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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Enrollify

DECEMBER 8, 2021

This blog is part one in a three-part series. Stay tuned for parts two and three to find out more about the importance of search refinements on your higher education website, and using site search to drive enrollments.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.

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Ruffaloni

APRIL 21, 2024

Aaron Basko This is a guest blog from Aaron Basko , vice president for enrollment management at Lynchburg Universit y. Aaron is a higher education professional with more than 25 years of experience in enrollment management. higher education in the world. The news has not been good.

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Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

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EAB

JANUARY 31, 2023

Blogs Improve the precision of student enrollment forecasting January 31, 2023 Jeff Pidcock Director of Budgeting and Business Transformation, Miami University The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Learn more about the program and future cohorts.

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The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

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The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Emails, social media, blogs, landing pages, merch; they all wind up on your desk.

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The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

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EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4

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EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

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EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

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HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! .

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EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.

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Enrollify

DECEMBER 13, 2021

This blog is part two in a three-part series. Check out part one to learn more about understanding and improving the experience your website offers with search exit and depth metrics, and stay tuned for part three to discover how site search can improve your student enrollment numbers.

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Ruffaloni

AUGUST 7, 2023

This blog first appeared in the July-August 2023 issue of AGB’s Trusteeship magazine. Thankfully, online education was becoming available, and I jumped at the opportunity to further my education with the flexibility I needed. What does this comparison have to do with higher education?

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