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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?

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8 Effective Retention Strategies for your School

Enrollment Catalyst

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. Schools that have an overall retention rate of 90% or higher are an indication of strong health.

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If You’re Not Asking, You’re Assuming: Why Every School Needs Surveys

Enrollment Catalyst

Lets break down why these surveys matter more than everand how your school can use them to drive strategy, retention, and trust. The Parent Perspective: Engagement + Retention Parents are your most important ambassadorsand your greatest retention tool. This makes surveys a key part of your enrollment and retention strategy.

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7 Retention Strategies in the Evaluation Phase of the Family Journey

Enrollment Catalyst

Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Continuous Enrollment assumes the family is continually enrolled.

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Optimize the Off-Season: Planning for School Enrollment Success in 2024-25

Enrollment Catalyst

The right plan can make all the difference in your recruitment and retention efforts. No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. This should encompass a review of admissions, retention, marketing, and tuition/financial aid strategies.

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20 Timeless Enrollment Marketing Maxims for School Growth Success

Enrollment Catalyst

From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.