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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. Schools that have an overall retention rate of 90% or higher are an indication of strong health.
Lets break down why these surveys matter more than everand how your school can use them to drive strategy, retention, and trust. The Parent Perspective: Engagement + Retention Parents are your most important ambassadorsand your greatest retention tool. This makes surveys a key part of your enrollment and retention strategy.
Once a family is enrolled in your school, the parent is in the evaluation phase of the Family Journey. This Phase is focused on retention. Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Continuous Enrollment assumes the family is continually enrolled.
The right plan can make all the difference in your recruitment and retention efforts. No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. This should encompass a review of admissions, retention, marketing, and tuition/financial aid strategies.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
Collaborate, learn, and discover a Family Journey framework that will help you prioritize and implement proven recruitment and retention strategies. the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! For more information, check out the Enrollment Marketing Geeks on the Road Website.
The right plan can make all the difference in your recruitment and retention efforts. Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. Do you need to turnaround an enrollment decline?
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. In addition, it is important to set recruiting and retention goals for the next school year.
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Disciplinary problems.
Your school’s enrollment marketing plan is similar to a hiking trail. Identify Your Challenges Your enrollment marketing plan should include the problems or challenges that you want to overcome. Is there anything that can be improved, changed, or implemented to keep them enrolled? These two areas area closely related.
As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. What does your school hope to achieve in the upcoming year?
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.
Join the Enrollment Marketing Geeks in Orlando, FL, to Map Out Your Enrollment Marketing Plan! The post Join the Enrollment Marketing Geeks on the Road in Orlando! appeared first on Enrollment Catalyst. Wed, Nov 30 through Fri, Dec 2, 2022. Orlando, Florida, at the Signia Hilton Orlando Bonnet Creek.
Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.
A) Colleges need to manage their enrollment. This delicate calculation is the job of a college’s enrollment manager. Some colleges might have over-enrolled or under-enrolled last year or for more than one year, so they need to take fewer or more students overall this year. So what does this all mean?
This blog was co-authored with Ann Cools. By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. You want to be the one engaging in those conversations and making a case to continue toward enrollment.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.
In the fast-paced world of school life, it’s a common misconception that once enrollment is full, there’s less need for ongoing marketing efforts. Just because your enrollment is full this year does not mean that you will continue this trend next year. Your school’s enrollment needs follow an annual cycle.
Long gone are the days of admission offices counting college enrollment deposits on May 1 and beginning to plan out their summer conference tours. Chief enrollment officers and colleagues of mine beg the question—which seems so valid now— what is a deposit actually worth now ? The answer is still “a lot.”
The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.
Additional information can be collected later in the enrollment process. The Pitfalls of Paid Referrals To boost enrollment, some schools turn to referral programs that offer financial incentives or tuition discounts to current families to bring in new students. appeared first on Enrollment Catalyst.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
As an enrollment professional who oversees admissions, email communications, social media, customer relationship management (CRM) tools, events, webpages, and marketing outreach (and probably more), there’s something to be said about finding that one tool that brings all of these facets together – a platform that can do it all. Did you know?
This is a guest blog by Stuart Jones, vice president for advancement and enrollment management at Southern Utah University. Stuart oversees the fundraising, marketing, and enrollment efforts at the university, and we have invited him to share his insights about the strategic enrollment planning process in this this post.
These surveys offer a goldmine of insights, directly from your school community, that can shape your strategies for admissions, retention, and overall school improvement. At Enrollment Catalyst, I believe in the power of strategic, well-timed feedback. Do you need a partner to conduct your surveys before the end of the school year?
Average Tuition In-state $3,152 Out-of-state $14,524 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online. FAMU is also a top school for HBCU athletics, an attractive fact for some students.
The report has so many nuggets worth digging into; I’ll highlight a few here and will share some other CHLOE 8 insights in an upcoming blog post focused on online course quality measures. Several key figures illustrate this point: Continuing student interest and corresponding enrollment growth in fully online programs.
5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.
A new campaign content creator within Navigate will use generative AI to help advisors draft communications that encourage students to take necessary actions, such as enrolling for a class required for their major or scheduling a planning session to ensure they graduate on time.
ENROLL NOW CARLETONS COMMITMENT TO TEST-OPTIONAL ADMISSIONS In contrast, Carleton College has doubled down on its test-optional policy , moving from a temporary pilot program to a permanent policy after conducting extensive analysis and gathering community feedback. SAT Tutoring Expert one-on-one guidance to boost your score.
Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies. 5—Determine How New Families First Discovered Your School The path to enrollment often begins with how families first discover your school.
Blogs Improve the precision of student enrollment forecasting January 31, 2023 Jeff Pidcock Director of Budgeting and Business Transformation, Miami University The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB. Learn more about the program and future cohorts.
We will explore how these technologies improve recruitment and retention rates while creating a more personalized and responsive educational experience. This includes tracking student enrollment, handling grades and academic records, scheduling classes, and managing various administrative tasks related to student affairs.
Our Methodology Medium Retention Rate 77% Admission Rate 81% Students Enrolled 6,250 Institution Type Public Percent Online Enrollment 99% Percentage of all students who are enrolled online. Founded in 1867 and based in Baltimore, Morgan State enrolled more than 9,000 students in its fall 2022 class.
Average Tuition In-state $3,152 Out-of-state $14,524 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online. FAMU is public, less expensive (for in-state residents), and has small class sizes.
As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Average Undergrad Tuition In-state $3,152 Out-of-state $14,524 Average Graduate Tuition In-state $8,019 Out-of-state $22,108 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online.
In this blog, we explore how to start a student ambassador program in higher education, exploring best practices, challenges to anticipate, and strategies for maximizing the program’s impact. Student ambassadors are usually enrolled students or alumni who are passionate, knowledgeable, and enthusiastic about your institution.
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