Ruffaloni

FEBRUARY 22, 2024

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

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The Enrollment Marketer

NOVEMBER 1, 2024

We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Learn more about how DD Agency does enrollment marketing.

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Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. For the last 15 years, I have had the privilege of leading Georgia Tech’s admission team and our undergraduate recruitment and review efforts (dual enrollment, transfer, first-year). So, what about the blog?

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Enrollment Transfer Government Grants 79

HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Contact HEM today!

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Education Education Placement Enrollment 71

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!

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Enrollment Campus Tours Mentorships Mentorship 82

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Struggling with enrollment? Struggling with enrollment?

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Enrollment Campus Tours Financial Aid Higher Education 86

Georgia Tech Admissions Blog

OCTOBER 18, 2024

Ultimately, I’m glad we filled out all the forms, because I did qualify for more scholarship money from some of the universities I was considering. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech. We all recognize this is a stressful process and an investment of time. That’s why starting early is key!

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Financial Aid Grants Scholarships Loans 83

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. Increased competition Community college enrollment is facing several new external threats outside of the traditional competition from other colleges.

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Community College Community College Enrollment Retention 105

Ruffaloni

DECEMBER 7, 2023

This blog was co-authored with Ann Cools. By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. You want to be the one engaging in those conversations and making a case to continue toward enrollment.

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Financial Aid Enrollment Retention Orientation 264

The Enrollment Marketer

APRIL 4, 2023

As an enrollment professional who oversees admissions, email communications, social media, customer relationship management (CRM) tools, events, webpages, and marketing outreach (and probably more), there’s something to be said about finding that one tool that brings all of these facets together – a platform that can do it all. Did you know?

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Enrollment Higher Education Retention Education 97

EAB

APRIL 10, 2023

Blogs Is TikTok worth the risk? Dos and don’ts for enrollment teams Based on our Office Hours with EAB podcast, Episode 135, Has Time Run Out on TikTok as a Marketing Tool? It’s natural for enrollment practitioners to wonder if it’s a good place to engage prospective students and, if so, how. Why TikTok?

Enrollment 98

Enrollment Placement Out-of-State Government 98

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Looking to increase student enrollment?

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Private School Enrollment Education Education 89

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Enrollment 98

Enrollment Out-of-State Higher Education Education 98

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

Enrollment 83

Enrollment Admissions Transition Campus Tours 83

EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

Enrollment 98

Enrollment Out-of-State Higher Education Education 98

Top Tier Admissions

JULY 11, 2024

Several years ago, we offered a deep dive into UVA , Virginia’s flagship university, my graduate school alma mater, a well-known “ Public Ivy ,” and recently crowned “ New Ivy.” In fact, Virginia is home to a number of excellent universities, both public and private. Essay Guidance Get our expert guidance on your college essays.

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University University Early Decision Transfer 99

Enrollment Catalyst

MARCH 11, 2024

I have seen their explosive enrollment growth and outstanding work. I hope you enjoy this interview with: Yohana Hill, Chief Advancement Officer Mark Sherrod, Director of Marketing Laura Aldag, Director of Enrollment Let’s begin with some background on your enrollment growth over the past five years or so.

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Private School Scholarships Tuition Accommodations 38

Ruffaloni

DECEMBER 15, 2022

This all aligns with my blog on ‘ Personas: the Key to Success in Digital Marketing ” that I wrote earlier this year.” “For all that we hear about the struggles of public institutions, their sheer size may—or may not—put them in a strong position to grow their online enrollment. Online Students Demand Timely Response.

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Education Education Online Programs Enrollment 147

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

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Enrollment Education Education Financial Aid 68

Ruffaloni

APRIL 27, 2023

While working in enrollment operations at Columbia University, Penn State University, and Carnegie Mellon University, Robert Tallerico became increasing interested in how technology can assist in enrollment operations—when systems are set up correctly. Watch this insightful webinar.

Enrollment 147

Enrollment Out-of-State Online Programs In-State 147

Ruffaloni

NOVEMBER 1, 2023

This is a guest blog by Stuart Jones, vice president for advancement and enrollment management at Southern Utah University. Stuart oversees the fundraising, marketing, and enrollment efforts at the university, and we have invited him to share his insights about the strategic enrollment planning process in this this post.

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Retention Enrollment Financial Aid GPA 130

Ruffaloni

DECEMBER 15, 2022

Among our featured speakers will be: Susan Aldridge , who led aggressive growth strategies as president of both University of Maryland Global Campus and Drexel University Online. . Conducted national research on how such students make their enrollment decisions. led institutional recruitment and enrollment operations.

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Higher Education Online Programs Enrollment SAT 147

Ivy Central

APRIL 26, 2023

The University of Chicago is one of the most prestigious private universities in the United States, located close to the heart of the city of Chicago. Founded in 1890, the university has a rich history of academic excellence and research innovation and is consistently ranked among the top universities in the world.

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Early Decision University University Financial Aid 130

HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. The key to success lies in the effectiveness of the university’s marketing strategies.

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Education Education University University 79

UGA Undergraduate Admissions Q & A

NOVEMBER 22, 2024

I have a previous blog post on how admissions calculates the UGA GPA for your reference. If you have questions about your specific decision, I do not suggest you post them on this blog. Mid 50% Admitted Average GPA: 4.18-4.43 As a whole, this means that admitted EA students generally have almost all A grades in their core courses.

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In-State GPA Out-of-State Transcripts 123

Ruffaloni

APRIL 21, 2024

Aaron Basko This is a guest blog from Aaron Basko , vice president for enrollment management at Lynchburg Universit y. Aaron is a higher education professional with more than 25 years of experience in enrollment management. percent between 2015 and 2019.” Those are the ones I can think of right away.”

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Higher Education Enrollment Government Education 147

Ruffaloni

MARCH 28, 2024

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. The many temptations that have attracted schools to OPMs (or keep them tied to their OPM) could be the subject of an entire blog.

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Online Programs Enrollment Graduate Students Programs 130

Inside Emory Admission

MARCH 29, 2023

>> Updated March, 2023 Emory University has extended its test optional policy for applicants who plan to enroll as first-year students in Fall 2024. Both entry points of Emory University: Emory College of Arts and Sciences and Oxford College. WHO DOES THE POLICY APPLY TO? We look forward to hearing from you!

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Testing Standardized Testing Transfer Early Decision 94

Ruffaloni

JUNE 15, 2023

This blog was co-written with Dan Preston. How do families want to receive information from colleges and universities? Provide easy ways to follow up with the institution after a virtual tour by texting, emailing, or including the contact information of a designated family liaison in the enrollment office.

Financial Aid 147

Financial Aid Enrollment Out-of-State Scholarships 147

EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. At a time of intensifying pressures in higher education, colleges and universities are actively seeking additional populations to educate, namely adult and professional learners.

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Education Education Higher Education University 98

Ruffaloni

JULY 13, 2023

In this blog, I will summarize one of the exciting things I learned from both research projects: Don’t get rid of email! Nearly all students (94%) will open emails from colleges and universities, but only 20% remember at least one email from a specific university or college. 30% find links to colleges’ website in emails.

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Financial Aid Enrollment High School Higher Education 130

Ruffaloni

AUGUST 7, 2023

This blog first appeared in the July-August 2023 issue of AGB’s Trusteeship magazine. Back in the late 1990s when I considered working on my doctorate while also working full-time as a single parent, I knew I would have to find a university that provided students with choices for access and scheduling.

Higher Education 130

Higher Education Enrollment International Students Out-of-State 130

HEM (Higher Education Marketing)

JANUARY 8, 2025

As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Lets explore!

Education 86

Education Education Enrollment Orientation 86

Ruffaloni

JULY 11, 2024

Insights into student preferences and market dynamics Understanding online student motivations will help you engage and enroll them. Let’s first consider geographic proximity and the factors influencing their enrollment decisions. Understanding what students want and how they perceive online education is crucial. The secret?

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Online Programs Programs Enrollment Internship 130

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited.

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Retention University University Higher Education 105

Ruffaloni

DECEMBER 7, 2023

As colleges and universities work to recruit and retain students in the post-pandemic world, understanding students and their families is more important than ever. Top sources used to learn about colleges and universities Highly rated channels used by students 1. Read the E-Expectations Trend Report.

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Retention Financial Aid Loans Scholarships 147

Top Tier Admissions

NOVEMBER 15, 2024

Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. 100 words) APPLYING TO BROWN UNIVERSITY? Are you thinking about applying to Brown University? The Class of 2028 had a 5.16% overall acceptance rate.

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