HEM (Higher Education Marketing)

JANUARY 10, 2024

Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for Higher Education?

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HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Struggling with enrollment? Contact HEM today!

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HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Continue reading about six key higher education SEO strategies you must remember this year as you improve your online presence. What is an SEO strategy for education? This year, how SEO for educational institutions has been done will likely change due to AI innovations. But what does this mean for higher education SEO?

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HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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HEM (Higher Education Marketing)

DECEMBER 11, 2024

In this blog, were focussing on local SEO. By focusing on Local SEO, schools can increase their visibility in search engine results, connect with families nearby, and build trust as a leading choice for local education. Encourage current families to share their experiences and post their stories on your blog or testimonials page.

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HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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HEM (Higher Education Marketing)

NOVEMBER 6, 2024

In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing.

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HEM (Higher Education Marketing)

JANUARY 22, 2025

In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. This can include photos, videos, testimonials, social media posts, or blogs that showcase their authentic experiences.

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HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? Need help developing a content strategy for your school?

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HEM (Higher Education Marketing)

NOVEMBER 15, 2023

Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will be impacted. The post Demand Generation Campaigns: A General Overview for Higher Education Advertising appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. In 2025, brochures and campus visits alone are no longer enough.

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HEM (Higher Education Marketing)

JANUARY 22, 2025

In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. This can include photos, videos, testimonials, social media posts, or blogs that showcase their authentic experiences.

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EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Here are some key findings: Teen parents juggle multiple responsibilities.

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

Example: In the metadata of Randolph-Macon Academy’s blog, the title and meta description have been optimized using the long-tail keyword ‘military boarding school’. To help schools navigate the intricacies of video advertising and other digital campaigns, Higher Education Marketing offers specialized paid advertising services.

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HEM (Higher Education Marketing)

JANUARY 8, 2025

At its core, education marketing is about building trust, showcasing value, and creating meaningful connections that align an institutions offerings with the goals of its audience. Answer: In 2025, education marketing will focus on data-driven, personalized, transparent, and multi-channel strategies to engage students effectively.

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Georgia Tech Admissions Blog

JANUARY 20, 2024

(Warning: There are a lot of hyperlinks in this blog. So, what about the blog? And quickly pivoted to, “So, what about the blog?” Well…I created the GT Admission Blog in the fall of 2015. Was there a grand strategic vision for the blog in the beginning? But the blog has never been mine or about me.

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The post Maximizing the Impact of Digital Advertising for Language Learning Programs appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

APRIL 9, 2025

User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself. Content created by students, such as Instagram stories, TikTok videos, or blog posts, generates far higher engagement than traditional ads.

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Top Tier Admissions

DECEMBER 23, 2024

The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. SAT Tutoring Expert one-on-one guidance to boost your score. The post UT Austin: Early Trends appeared first on Top Tier Admissions.

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Top Tier Admissions

NOVEMBER 21, 2024

In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. Applicants appeared first on Top Tier Admissions.

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

Whether it’s a blog about your curriculum or updates on on-campus events, WeChat Articles allow you to connect with your audience through in-app content distribution, creating an easy flow between information sharing and engagement.

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Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

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Top Tier Admissions

JANUARY 10, 2025

Equity in Access to Higher Education This study underscores the importance of addressing barriers that prevent talented students from accessing elite institutions. If you enjoyed this post, follow us on Instagram @toptieradmissions for more tips and subscribe to our blog for expert insights & college admissions news !

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Georgia Tech Admissions Blog

DECEMBER 2, 2024

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. Welcome, Ashley! I used to think a lot of things in life were pretty clear-cut. They’re amazing!

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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HEM (Higher Education Marketing)

MARCH 19, 2025

This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Struggling with enrollment? This helps engage prospective attendees and parents.

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HEM (Higher Education Marketing)

NOVEMBER 13, 2024

The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing. If you’re posting regularly but still not seeing much interaction, one likely reason that your school’s Instagram page is not performing well is that your content isn’t resonating with your audience.

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iSchoolConnect

DECEMBER 3, 2024

Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.

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Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. And more importantly, how do we directly link those costs with your institutions growth objectives?

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Ruffaloni

MARCH 28, 2024

At RNL’s recent Graduate and Online Innovation Summit, I had the chance to sit down with Stephen Drew, RNL’s Chief AI Officer , for a wide-ranging conversation on how AI is going to change how we do and what we do in higher education. and “What will come next for AI in higher education?” What is AI?

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HEM (Higher Education Marketing)

DECEMBER 18, 2024

The post Celebrate the Season: Top 10 Holiday Videos From Schools in 2024 appeared first on Higher Education Marketing. Heres to celebrating the achievements of 2024 and setting the stage for a bright and inspiring 2025!

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HEM (Higher Education Marketing)

MARCH 12, 2025

Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. appeared first on Higher Education Marketing. What is the value of alumni networks when it comes to your marketing strategy?

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iSchoolConnect

NOVEMBER 5, 2024

Dubai, often dubbed the “City of Gold,” is not just a global tourism hotspot; it has rapidly evolved into a premier destination for higher education, particularly for MBA programs.

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AdmissionSight

DECEMBER 1, 2024

In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Are the Pros of Attending a Local Community College?

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

Any successful education marketing plan involves a data-driven evaluation of the previous years performance, an analysis of current digital marketing trends, and a targeted investigation into what your particular audience needs.

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Ruffaloni

APRIL 21, 2024

Aaron Basko This is a guest blog from Aaron Basko , vice president for enrollment management at Lynchburg Universit y. Aaron is a higher education professional with more than 25 years of experience in enrollment management. higher education in the world. The news has not been good. percent between 2015 and 2019.”

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