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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

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Higher Education Abroad | Surge in Mumbai University Students

iSchoolConnect

An overview In recent years, there has been a remarkable surge in the number of Mumbai University students pursuing higher education abroad. From a mere 6,300 students in 2014-15, this figure skyrocketed to 12,910 in 2022-23, marking a staggering 100% increase over nine years.

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Continue reading about six key higher education SEO strategies you must remember this year as you improve your online presence. What is an SEO strategy for education? This year, how SEO for educational institutions has been done will likely change due to AI innovations. But what does this mean for higher education SEO?

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Best universities in Boston | Navigating excellent higher education options

iSchoolConnect

Exploring Excellence – Best universities universities in Boston Boston, Massachusetts, with its rich academic heritage, is home to some of the nation’s most prestigious universities. These institutions have played a pivotal role in shaping the city’s culture, economy, and intellectual landscape.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Example: John Cabot University has a robust student ambassador program. What Is A Student Ambassador Program?