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You Built a Great Online Program. How Do You Position it in a Crowded Market?

Ruffaloni

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. While online programs transcend physical boundaries, most students are looking for a program close to home.

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How Much Have We Been Undercounting Online Students?

Ruffaloni

This was the topic of an excellent blog post on the PhilOnEdTech blog. I encourage you to read his blog and to listen to my interview with Phil. The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students.

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Best HBCU Online Programs

BestColleges

Online programs at historically Black colleges and universities (HBCUs) offer the same sense of community and purpose as on-campus programs but with greater flexibility to earn a degree on your schedule. million online students — almost 15% of all U.S. postsecondary learners — online degrees are widely accepted.

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Phil Hill Talks About the Impact of New IPEDS Data on Institutions and EdTech

Ruffaloni

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.

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Digital Strategy: The Core to Successful Program Marketing

Ruffaloni

In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete.

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Preparing to Succeed With Your Annual Marketing Plan

Ruffaloni

What are the greatest challenges in a successful annual marketing and recruitment planning process for graduate programs or online programs? I wrote a blog last year about how to “make friends with your IR team” which digs into all the useful data those colleagues have, and how you can put it to use in your planning.

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Five Eye-Opening Things We Learned About Online Education in 2022

Ruffaloni

In May, we released the inaugural Online Student Recruitment Report presenting findings from our survey of 1,600 prospective online students. “The average marketing spend of more than $1 million documented in Online Program Marketing and Recruitment Practices surprises audiences every time I bring it up.

Education 147