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You Built a Great Online Program. How Do You Position it in a Crowded Market?

Ruffaloni

Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. While online programs transcend physical boundaries, most students are looking for a program close to home.

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Best HBCU Online Programs

BestColleges

Online programs at historically Black colleges and universities (HBCUs) offer the same sense of community and purpose as on-campus programs but with greater flexibility to earn a degree on your schedule. million online students — almost 15% of all U.S. postsecondary learners — online degrees are widely accepted.

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Blog Topics for Education: Creative and Impactful Ways to Level Up Your School’s Blog

HEM (Higher Education Marketing)

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

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Digital Strategy: The Core to Successful Program Marketing

Ruffaloni

In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. We also know that more institutions are launching online programs than ever before, creating more “supply” with which long-standing providers will have to compete.

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Is an Accelerated Degree Program Right for Me?

BestColleges

Accelerated programs allow students to complete their degrees and enter the workforce more quickly. Most successful students in accelerated degree programs hold clear career goals. An accelerated bachelor's degree program typically requires a great deal of self-motivation. What Is an Accelerated Degree Program?

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Achieving Success Without an OPM

Ruffaloni

The key challenge for many schools has been not just a lack of bandwidth, but also not having the in-house expertise needed to create, manage, market for, recruit, and enroll students in online programs. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)

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Phil Hill Talks About the Impact of New IPEDS Data on Institutions and EdTech

Ruffaloni

I’ve been reading Phil Hill’s excellent blog ( PhilOnEdTech ) for the last few years, and have wanted to talk with him many times. I finally picked up the phone to talk with him about a set of blogs he wrote about new data from IPEDS that indicate that they’ve been undercounting online students by almost 2 million students.