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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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How to Maintain a Successful School Blog Top Tips and Insights

HEM (Higher Education Marketing)

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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Top Schools for Co-Op Programs

Top Tier Admissions

This is the promise of co-op programs at universities like Northeastern , Drexel , and Georgia Tech , schools that have seen their application numbers rise—sometimes exponentially—as students are more aware of their ROI after graduation and drawn to more direct college-to-career opportunities. WHAT IS A CO-OP PROGRAM?

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Blog Topics for Education: Creative and Impactful Ways to Level Up Your School’s Blog

HEM (Higher Education Marketing)

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

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A Guide to Fly-in Programs

College Essay Guy

Enter fly-in programs! Below, we’ll talk you through how fly-in programs function, who they’re designed for, and how to apply, along with a list of colleges that offer fly-in programs Let’s dive (or soar?) TABLE OF CONTENTS (click to skip ahead) What is a fly-in program? Who should apply to fly-in programs?

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Maximizing the Impact of Digital Advertising for Language Learning Programs

HEM (Higher Education Marketing)

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

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Strong Programs in Computer Science: Top Tips for a Popular Major

Top Tier Admissions

Inspired by six-figure starting salaries, 112,720 students graduated with CS degrees in 2023, and the major remains among the most popular, even despite projected forthcoming declines in computer programming employment due to AI. In the west, Pomona’s CS program is similarly impressive.