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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. Re-targeted ads have proven particularly effective in the top three strategies for private institutions and community colleges.

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Notes from my Georgia Tech Visit

ACM College Consulting

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

Example: Discovery Community College published a Facebook post to bring attention to its Health Care Assistant program. Source: Discovery Community College Facebook. This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

Retention 110
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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

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Weekly Update: February 6

DC College Counseling

PENNSYLVANIA GOVERNOR PROPOSED SWEEPING REORGANIZATION OF 25 STATE UNIVERSITIES AND COMMUNITY COLLEGES Pennsylvania Governor Josh Shapiro says the system of state universities and community colleges is broken and has proposed sweeping reforms to fix it. IN CASE YOU MISSED THEM, CHECK OUT our january updates!

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Choosing a College: the Right Employment Fit

HelloCollege

Take a Campus Tour and Do Research on Specific Schools Finally, we highly recommend going on a campus tour and doing more research on the schools you like. Looking at schools online through video and pictures can be helpful, but you want to visit your preferred campus in person.