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The effectiveness of in-person meetings spans various formatsfrom traditional campustours to innovative “mini-sessions” with faculty and current students. Re-targeted ads have proven particularly effective in the top three strategies for private institutions and communitycolleges.
A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campustour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.
In 2023, students continue to show a similar level of interest in requesting virtual campustours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Download the process mapping tool here. This will help you avoid simply creating digital versions of imperfect processes.
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