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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

Education 105
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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

Example: Discovery Community College published a Facebook post to bring attention to its Health Care Assistant program. Source: Discovery Community College Facebook. This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

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Is Your Institution ‘Gen P’ Ready?

EAB

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Additionally, students prioritize affordability and career preparation in their ideal college experience.

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How to Write Great UC Essays (Examples of All Personal Insight Questions Included)

Shemmassian Academic Consulting

My high school does not have a computer science class, but I petitioned my school to let me enroll in a few classes on technology and society, including intro to computer science, at a community college. My interest in the subject encouraged me to enroll in the Advanced Placement course.