article thumbnail

The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. These interactions provide prospective students with tangible experiences that digital alternatives cannot replicate.

article thumbnail

Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Conversely, Remarketing targets those who have already engaged with the institution in some way—whether by visiting the website, downloading a brochure, or clicking on a previous ad. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

article thumbnail

The Ultimate Guide to Your College Campus Visit

HelloCollege

Take an Official Campus Tour No college campus visit would be complete without a campus tour! Campus tours are typically led by current students with firsthand experience in living on campus, taking classes, and navigating opportunities for students.

article thumbnail

Notes from my Georgia Tech Visit

ACM College Consulting

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

article thumbnail

What Should You Consider When Touring Colleges?

CTK College Coach

Here is a FAQ for you and two free downloadable templates to guide you in your research. Should I Book an Official Campus Tour and Information Session? Although these tours are part of a college’s marketing, and therefore should be taken in that light, you can gain valuable information from the tour and info session.

article thumbnail

Building the College List

CTK College Coach

FREE DOWNLOAD : Create a Spreadsheet for Your College List. Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours. You will start wide and narrow down as you determine other factors that matter in your search.