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The effectiveness of in-person meetings spans various formatsfrom traditional campustours to innovative “mini-sessions” with faculty and current students. These interactions provide prospective students with tangible experiences that digital alternatives cannot replicate.
Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.
Conversely, Remarketing targets those who have already engaged with the institution in some way—whether by visiting the website, downloading a brochure, or clicking on a previous ad. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.
Take an Official CampusTour No college campus visit would be complete without a campustour! Campustours are typically led by current students with firsthand experience in living on campus, taking classes, and navigating opportunities for students.
A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campustour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.
Here is a FAQ for you and two free downloadable templates to guide you in your research. Should I Book an Official CampusTour and Information Session? Although these tours are part of a college’s marketing, and therefore should be taken in that light, you can gain valuable information from the tour and info session.
FREE DOWNLOAD : Create a Spreadsheet for Your College List. Take Your First CampusTours Begin your campustours by visiting some easily accessible locations, ideally by taking official tours. You will start wide and narrow down as you determine other factors that matter in your search.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.
Extended Visit In addition to the basic visit schedule – an information session, a campustour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. Introduce yourself to some students and ask questions.
Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further. What’s great about these tours is that they double as an immersive experience and a lead generator, so you can learn more about the people “touring” your school.
In addition to promoting campustours and info sessions, your school can highlight webinars and open lectures that would appeal to your prospects while also revealing your vibrant student life. As you go on to develop your LinkedIn presence and strategy, consider the benefits of LinkedIn advertising.
The best way to do that is to schedule a handful of campustours the summer before or early in junior year. Read up on campus life by checking out the school’s web site, reading a paper guide like the Fiske Guide to Colleges, or clicking through the school’s Common Data Set to get the latest admissions data.
He is researching art and design programs, and we were on vacation an hour away, so we booked a campustour and visit to the art and design school. Free Download: I’ve created a template for you to capture your research notes. Read more. I took my own advice this summer and visited RIT with my son. We were impressed!
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Boost Conversions through a Paid Advertising Strategy .
Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
In 2023, students continue to show a similar level of interest in requesting virtual campustours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Download the process mapping tool here. This will help you avoid simply creating digital versions of imperfect processes.
Plan a Virtual CampusTour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.
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