This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.
There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours.
Information sessions also offer an outline of academics on campus, including breakdowns of the general education requirements. Take an Official CampusTour No college campus visit would be complete without a campustour!
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.
If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further.
FREE DOWNLOAD : Create a Spreadsheet for Your College List. Take Your First CampusTours Begin your campustours by visiting some easily accessible locations, ideally by taking official tours. You will start wide and narrow down as you determine other factors that matter in your search.
Extended Visit In addition to the basic visit schedule – an information session, a campustour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. Introduce yourself to some students and ask questions.
Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Many students missed crucial classroom experiences or faced challenges with remote learning, creating gaps in their educational foundation. Download the process mapping tool here.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content