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As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.
Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for highereducation. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on HigherEducation Marketing.
If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for highereducation in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Boost Conversions through a Paid Advertising Strategy .
Read on for five key insights and recommendations to ensure Gen P’s success in highereducation. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. Download the process mapping tool here. Ready to find out more?
Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
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