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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

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The Strategies Behind the Best College Websites

The Enrollment Marketer

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours.

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Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Boost Conversions through a Paid Advertising Strategy .

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Is Your Institution ‘Gen P’ Ready?

EAB

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. Download the process mapping tool here. Ready to find out more?