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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.

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College List Building Tips

CTK College Coach

The best way to do that is to schedule a handful of campus tours the summer before or early in junior year. Before you get too deep into thinking about your “dream” college, see a few places to get yourself oriented and figure out basic likes and dislikes. essays many colleges request.

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Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. Not only does this ad increase brand awareness within a niche audience (career-oriented prospects), but it also boosts conversions via a built-in form accessible by a single click.

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52 Weeks to College: Week 28

Anna Ivey Consulting

Plan a Virtual Campus Tour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.