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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

They can showcase campus life and academic programs through short videos, student testimonials, and campus photos as part of efforts to show glimpses of the day-to-day experience for students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.

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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Graduate schools, particularly those offering MBA programs, increasingly leverage remarketing techniques to engage prospective students who have shown interest but have yet to convert. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.

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The Ultimate Guide to Your College Campus Visit

HelloCollege

Take an Official Campus Tour No college campus visit would be complete without a campus tour! Campus tours are typically led by current students with firsthand experience in living on campus, taking classes, and navigating opportunities for students. Stop by a library or two on campus!

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Notes from my Georgia Tech Visit

ACM College Consulting

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

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The Strategies Behind the Best College Websites

The Enrollment Marketer

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. Your site needs to communicate how your brand differentiates itself in the market: what are the unique qualities, programs, and campus culture, and how does your site express it visually?

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs. Clear, concise information about programs, admissions, campus life, and support services should be readily accessible.