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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. Looking forward These findings paint a picture of an industry in transition, balancing traditional high-touch approaches with innovative digital solutions.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

Education 105
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The Strategies Behind the Best College Websites

The Enrollment Marketer

Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further. What’s great about these tours is that they double as an immersive experience and a lead generator, so you can learn more about the people “touring” your school.

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Building the College List

CTK College Coach

FREE DOWNLOAD : Create a Spreadsheet for Your College List. Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours. You will start wide and narrow down as you determine other factors that matter in your search.