Campus Tours, Download and University

The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

MARCH 19, 2025

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. These interactions provide prospective students with tangible experiences that digital alternatives cannot replicate.

Campus Tours

Campus Tours Enrollment Higher Education Transition

Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Example: This photo, culled from Instagram shows a sponsored “Week in the Life” post curated by students of Georgetown University/McDonough School of Business’s MSC in Business Analytics program. Example: Here, John Cabot University allows visitors to its website to explore stories, and events, from its alumni, students, and faculty.

Enrollment

Enrollment Financial Aid Campus Tours Higher Education

Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Conversely, Remarketing targets those who have already engaged with the institution in some way—whether by visiting the website, downloading a brochure, or clicking on a previous ad. Example: Here, the University of Fredericton has secured high-volume keywords, making them easy to find for anyone exploring their MBA options on YouTube.

Early Decision

Early Decision Campus Tours Enrollment Tuition

The Ultimate Guide to Your College Campus Visit

HelloCollege

AUGUST 7, 2024

Take an Official Campus Tour No college campus visit would be complete without a campus tour! Campus tours are typically led by current students with firsthand experience in living on campus, taking classes, and navigating opportunities for students. FAQ Why are college campus visits important?

Campus Tours

Campus Tours Financial Aid Study Abroad Admissions

Notes from my Georgia Tech Visit

ACM College Consulting

JULY 22, 2024

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

Campus Tours

Campus Tours Semester Internship Out-of-State

What Should You Consider When Touring Colleges?

CTK College Coach

MARCH 23, 2022

Here is a FAQ for you and two free downloadable templates to guide you in your research. Should I Book an Official Campus Tour and Information Session? Although these tours are part of a college’s marketing, and therefore should be taken in that light, you can gain valuable information from the tour and info session.

Campus Tours

Campus Tours Admissions University University

The Strategies Behind the Best College Websites

The Enrollment Marketer

APRIL 17, 2024

Consider the following ideas to help improve your UX: 1) Have a clear call-to-action (CTA) always visible There’s a lot to like about landing on the home page of Mount Saint Mary’s University (MSMU). MSMU hides the universal navigation behind a hamburger menu (a smart way to conserve space on mobile) but keeps the primary CTA above the fold.

Higher Education

Higher Education Campus Tours Enrollment Transition

LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

MAY 17, 2023

A school page gives a school, college, or university the chance to present itself and showcase its community and academics. Example : John Cabot University has a well-structured LinkedIn page introducing its campus and teaching approach to new prospects.

Higher Education

Higher Education Campus Tours Education Education

Building the College List

CTK College Coach

JANUARY 30, 2023

FREE DOWNLOAD : Create a Spreadsheet for Your College List. Legacy/Big Donors/Trustee Referral/Child of University Employee : All of these students can get special consideration in admissions. Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours.

Financial Aid

Financial Aid Campus Tours Scholarships Out-of-State

How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

JUNE 19, 2024

Whether you’re an administrator at a large university or a small private school, these tactics can be tailored to fit your unique context and help you attract the right students for your programs. Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house.

Enrollment

Enrollment Education Education Financial Aid

Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Example : Iona University developed a Google Display ad that appears on a website geared toward its target audience. Source: Iona University. Below is an example of a video ad created by the University of Leeds to attract prospects using one of Facebook’s ad placements: Source: University of Leeds.

Education

Education Education Placement Campus Tours

College List Building Tips

CTK College Coach

JUNE 22, 2023

The best way to do that is to schedule a handful of campus tours the summer before or early in junior year. Skidmore, Loyola Maryland, University of Vermont, SUNY New Paltz) Large or very large school (e.g. Consider which factors matter to you by working through this FREE CTK DOWNLOAD: list of college research questions.

Accommodations

Accommodations Ivy League Campus Tours Out-of-State

How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

JUNE 19, 2024

Whether you’re an administrator at a large university or a small private school, these tactics can be tailored to fit your unique context and help you attract the right students for your programs. Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house.

Enrollment

Enrollment Education Education Financial Aid

Is Your Institution ‘Gen P’ Ready?

EAB

NOVEMBER 6, 2023

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Download the process mapping tool here. This will help you avoid simply creating digital versions of imperfect processes.

Placement

Placement Higher Education Campus Tours Enrollment

52 Weeks to College: Week 28

Anna Ivey Consulting

JULY 17, 2023

Plan a Virtual Campus Tour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.

Orientation

Orientation Campus Tours Accommodations Concentration

New Student Pulse

The Evolution of College Recruitment: What’s Working in 2025

Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

Trending Sources

Best Practices for Remarketing to MBA Prospects Online

The Ultimate Guide to Your College Campus Visit

Notes from my Georgia Tech Visit

What Should You Consider When Touring Colleges?

The Strategies Behind the Best College Websites

LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

Building the College List

How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

College List Building Tips

How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

Is Your Institution ‘Gen P’ Ready?

52 Weeks to College: Week 28

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