Grown & Flown

FEBRUARY 13, 2025

For example: Campus tour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. Return on Investment & Value for Cost : Does the quality of education match the price? Financial aid offers: Input different aid packages and ask ChatGPT to compare real costs and return on investment.

Financial Aid 148

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HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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HEM (Higher Education Marketing)

JANUARY 29, 2025

Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.

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Campus Tours Placement Financial Aid Enrollment 86

HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus. To what end?

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 81

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Ivy Central

MAY 8, 2023

Take a tour: Most colleges offer campus tours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

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Education Education Placement Campus Tours 98

HEM (Higher Education Marketing)

JULY 3, 2024

As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. For educational institutions looking to recruit international students from China, understanding and leveraging Baidu’s unique SEO landscape is essential.

Campus Tours 105

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AHM Advising

JANUARY 28, 2025

Academic Fit Your primary goal in college is to get a great education, so start by assessing how each school aligns with your academic interests and needs. These are excellent opportunities to visit campus, meet current students, and get a feel for the community. Are there minors or interdisciplinary programs that excite you?

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. In the case of education marketing, prospects and students may be more drawn to post about the school if their content will be re-shared by them. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Source: Conestoga College Continuing Education.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52

Great College Advice

JANUARY 2, 2023

And so it goes with every campus tour in the land. The senior staff of the admissions department puts together an itinerary and outline of the campus tours, and the students hired to deliver them are told to memorize the itinerary and outline, and given a test to make sure they know what is expected by the employer.

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AdmissionSight

JANUARY 7, 2025

Northwestern University is known for its rigorous academics, particularly in undergraduate education, and its strong graduate programs in law, medicine, and business. The Weinberg College of Arts and Sciences has the Department of Art Theory and Practice, which offers a comprehensive curriculum in studio art, art history, and art education.

Campus Tours 52

Campus Tours Grants Study Abroad Extracurricular 52

Niche

NOVEMBER 21, 2024

Follow that advice literally — take that campus tour and attend that recruitment event. One college really set itself apart by sending a parent package that effectively highlighted the institution’s educational philosophy and core values uniquely.” Let them know that you understand what they’re going through.

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Niche

JANUARY 15, 2025

This chatbot can be trained on information unique to your institution and understands the nuances of the education industry. Remind students and parents about upcoming deadlines, admission events or campus tours. You can add the customizable chat widget to any page on your website and install it in less than 10 minutes.

Campus Tours 52

Campus Tours Financial Aid ACT Admissions 52

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make higher education more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

Financial Aid 98

Financial Aid Campus Tours Tuition Enrollment 98

HelloCollege

AUGUST 7, 2024

Information sessions also offer an outline of academics on campus, including breakdowns of the general education requirements. Take an Official Campus Tour No college campus visit would be complete without a campus tour!

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Top Tier Admissions

JANUARY 27, 2023

As a former teacher with a PhD in Education, I am encouraged that Education is holding slot # 3, especially since we’re going to need 69 million more teachers by 2030, according to UNESCO. Students are playing catch-up with their research. Skype nearly disappeared from our collective vocabularies and Zoom became a verb.

Admissions 98

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HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

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AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This hub is open to all members of their community, free of charge, and includes nutrition assistance, library materials, and personalized educational help.

Accommodations 52

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

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HEM (Higher Education Marketing)

MAY 31, 2023

Why You Should Create a Student Ambassador Program for Your School Students today respond well to personal stories and authentic experiences, even when it comes to education marketing. Connect with our team of education marketing experts to discover ways to boost your social media efforts !

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HEM (Higher Education Marketing)

FEBRUARY 21, 2024

In education marketing, this shift presents a new challenge and a unique opportunity for schools to connect with their community more effectively. Through the strategic use of visual content, schools can enhance their communications and enrich the educational experience for students, engage parents, and build a stronger school identity.

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HEM (Higher Education Marketing)

NOVEMBER 1, 2023

However, schools needing more resources and strategies may need help navigating the competitive educational landscape to attract qualified prospects. This highly targeted approach allows you to reach the right prospects, ensuring your message resonates with those most likely interested in your educational offerings.

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AdmissionSight

FEBRUARY 28, 2025

You could also talk about Wellesleys inclusive community or mission to provide an excellent liberal arts education for women. This could be your racial, cultural, educational, or socioeconomic background. If you have a particular major, club, or group youre excited about, you can mention it here. Thats when I knew I could thrive here.

Campus Tours 52

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. In particular, encouraging students to share content will help you tap into their own social network–likely people who are at a similar stage in life or making similar decisions about their education.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention 108

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HEM (Higher Education Marketing)

AUGUST 28, 2024

Reading Time: 11 minutes The back-to-school season is a time of excitement and anticipation for students, parents, and educators alike. Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media.

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HEM (Higher Education Marketing)

APRIL 12, 2023

This overview can be extremely valuable to money-conscious prospects, making it a great piece of content that serves a target audience: There are many creative marketing ideas for educational institutes to consider when producing video content. The same applies to video content marketing on YouTube. Here, the focus is on YouTube SEO.

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HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Here’s a breakdown of the top inbound marketing tips in education that you can use to level up your recruitment efforts. . As you begin to try new marketing approaches, you may find yourself wondering: does inbound marketing work in education? Understanding Inbound Marketing for Schools . The answer is a resounding yes! .

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University Gurus

FEBRUARY 24, 2023

By Jessica Chermak & Sawyer Earwood As Independent Educational Consultants and Certified Educational Planners, a major piece of our professional development is visiting colleges. The goal of college visits is to give students and families a sense of what the college experience may be like on an actual college campus.

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Top Tier Admissions

AUGUST 7, 2024

Participate in a campus tour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. How well does the college prepare its students for the job market or further education?

Financial Aid 105

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HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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