HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

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HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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HEM (Higher Education Marketing)

JANUARY 29, 2025

Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

It has become an important educational marketing tool that helps schools achieve impressive results , mostly in student recruitment. At HEM, we have over fifteen years of effective education marketing experience to draw from, so we fully understand the value that PPC advertising provides.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. In the case of education marketing, prospects and students may be more drawn to post about the school if their content will be re-shared by them. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Source: Conestoga College Continuing Education.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

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HEM (Higher Education Marketing)

JULY 3, 2024

As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. For educational institutions looking to recruit international students from China, understanding and leveraging Baidu’s unique SEO landscape is essential.

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HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

NOVEMBER 1, 2023

However, schools needing more resources and strategies may need help navigating the competitive educational landscape to attract qualified prospects. This highly targeted approach allows you to reach the right prospects, ensuring your message resonates with those most likely interested in your educational offerings.

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HEM (Higher Education Marketing)

APRIL 12, 2023

This overview can be extremely valuable to money-conscious prospects, making it a great piece of content that serves a target audience: There are many creative marketing ideas for educational institutes to consider when producing video content. The same applies to video content marketing on YouTube. Here, the focus is on YouTube SEO.

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HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make higher education more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

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HEM (Higher Education Marketing)

AUGUST 28, 2024

Reading Time: 11 minutes The back-to-school season is a time of excitement and anticipation for students, parents, and educators alike. Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media.

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HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

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HEM (Higher Education Marketing)

MAY 31, 2023

Why You Should Create a Student Ambassador Program for Your School Students today respond well to personal stories and authentic experiences, even when it comes to education marketing. Connect with our team of education marketing experts to discover ways to boost your social media efforts !

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

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BestColleges

DECEMBER 20, 2022

This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.

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HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The post Best Practices for Remarketing to MBA Prospects Online appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. In particular, encouraging students to share content will help you tap into their own social network–likely people who are at a similar stage in life or making similar decisions about their education.

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HEM (Higher Education Marketing)

FEBRUARY 21, 2024

In education marketing, this shift presents a new challenge and a unique opportunity for schools to connect with their community more effectively. Through the strategic use of visual content, schools can enhance their communications and enrich the educational experience for students, engage parents, and build a stronger school identity.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

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AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This hub is open to all members of their community, free of charge, and includes nutrition assistance, library materials, and personalized educational help.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

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Great College Advice

JANUARY 2, 2023

And so it goes with every campus tour in the land. The senior staff of the admissions department puts together an itinerary and outline of the campus tours, and the students hired to deliver them are told to memorize the itinerary and outline, and given a test to make sure they know what is expected by the employer.

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HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Here’s a breakdown of the top inbound marketing tips in education that you can use to level up your recruitment efforts. . As you begin to try new marketing approaches, you may find yourself wondering: does inbound marketing work in education? Understanding Inbound Marketing for Schools . The answer is a resounding yes! .

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Contact our expert education marketers to learn how inbound marketing can help your school achieve its goals! Schools can also use this approach to spotlight other events, like campus tours and information sessions.

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HEM (Higher Education Marketing)

APRIL 10, 2024

Those interested in pursuing a business education will likely be active on this platform. Remember these tips: Start By Establishing Your Mission A clearly defined mission helps align the content with your core values and educational objectives, ensuring that all marketing efforts align with your school’s unique brand.

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HEM (Higher Education Marketing)

AUGUST 9, 2023

In the middle or MOFU stage, prospects are becoming more serious about committing to the school—considering it a viable option for their education. Could they use specific campus facilities to further their education? What is the campus neighborhood like? Is the campus easily accessible via public transport?

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The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

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AdmissionSight

FEBRUARY 5, 2025

Everyone has different priorities when considering their higher education options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their higher education options and building their college or university list.

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DC College Counseling

FEBRUARY 6, 2024

Department of Education Office of Federal Student Aid issued an update and revised timeline for the time needed to process FAFSA submissions. Many institutions of higher education require both the FAFSA and the CSS/Profile (administered by the College Board).

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StandOut College Prep

MARCH 31, 2023

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

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UGA Undergraduate Admissions Q & A

MAY 25, 2022

We are able to discuss issues such as the test optional/test required decision, working with different higher education vendors, the challenges of staffing shortages, our admission review procedures and the like. It could involve your best friend, or maybe someone you just met on a campus tour.

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EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Many students missed crucial classroom experiences or faced challenges with remote learning, creating gaps in their educational foundation. This trend started before the pandemic and has grown in recent years. Ready to find out more?

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