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At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
The person leading the tour doesn’t necessarily have to be like you, but you should be able to imagine being friends with them because you will view the university through their lens while on the tour. The post Beyond the CampusTour: Rethinking College Visits appeared first on Top Tier Admissions.
It helps your school to share your programs, campus life, and success stories, making you more accessible and appealing to a diverse audience. By utilizing targeted advertising strategies, you can reach students who align with your offerings, thus enhancing enrollment rates and fostering a more engaged student body. Contact HEM today!
For example: Campustour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. Are there any trends in enrollment to be aware of? Financial aid offers: Input different aid packages and ask ChatGPT to compare real costs and return on investment. Include sources and URLs for fact-checking.
Though far removed from my professional realm, this experience offered pivotal insights into enhancing private school campus visits. Here’s how these observations can be translated into actionable improvements in your school’s admissions and enrollment strategy.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Metrics such as lead-to-enrollment conversion rates, social media engagement trends, and website traffic sources can illuminate what strategies resonated most effectively with prospective students and parents.
In a world where first impressions are crucial, the campus visit can be a deciding factor for prospective families considering your private school. Have you ever considered your campus visit experience from beginning to end? How will you take your campus visit experience from routine to remarkable?
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
If you use the following strategies to optimize your institutions website, youll start building excitement and connection with students long before they step foot on campus. With your IT teams help, you can easily create a dedicated student portal to guide admitted students through the enrollment process.
As we head into the spring visit season, I thought I would brush off the cobwebs, reflecting on my tour guide years, as well as my current experience managing Georgia Tech’s guest experience, to provide some helpful tips to make the most of your campustours this spring. Utilize the time between tour stops.
You can search by Geography, Major, Type of degree and Institution, Undergraduate Student Enrollment, Tuition, Campus setting, % of applicants admitted, Test Scores, Varsity Athletic teams, Religious Affiliation, and more. You should take campustours and attend information sessions.
From deciding if, when and where to apply and enroll, students are turning to the trusted adults in their lives to make important decisions about their futures. We then asked seniors about the key influences in their enrollment decisions. Cost and aid have a tremendous impact on enrollment decisions. Turns out, it wasn’t.
By understanding and leveraging these trends, your institution can enhance its visibility, strengthen its brand, and achieve its enrollment goals. Hyper-personalized marketing, which leverages data to create tailored interactions, has emerged as a powerful strategy to engage students on a deeper level and drive enrollment success.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
With 85% of smartphone users preferring text messages to emails or phone calls, texting is a great tool to add to your enrollment marketing toolbox if you haven’t already. Remind students and parents about upcoming deadlines, admission events or campustours.
From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before. What should I ask during campustours as a neurodivergent student? Do I need to disclose my neurodivergence when applying to colleges?
Given the admissions and enrollment trends we track here at Top Tier Admissions, we’re able to gauge how things are changing year over year in admissions. ENROLL NOW When access to research sites was limited, labs were closed, and journal review processes were slowed, graduate school applicants and college students were also affected.
Reviewing Admission Requirements Before Student Enrollment. According to an ICEF Agent Voice survey , more flexibility in admission processing and requirements was among the top three enrollment factors noted by over 1200 agents. Engage Prospects with High-Quality Academic Programs. Source: Barnard College.
A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campustour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.
Boosting conversions and enrollments. Campustours. Admissions and enrollment guides. In the example below, Xavier College presents a campustour hosted by two student ambassadors. This can include: Building brand awareness of your school. Increasing brand engagement on social media. Student testimonials.
Prospects are counting on your website (now more than ever) to 1) deliver a seamless experience where they can quickly find all of the information they need, 2) give them a sense of the campus culture and student experience, and 3) offer a painless way for them to request additional details and get in touch with questions.
Virtual Tours and Campus Life: Provide virtual campustours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campustours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.
These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campustours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.
Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form. Want to create successful ad campaigns?
Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? Contact HEM today! Contact HEM today!
Podcast Poll Highlights Top Concerns of Enrollment Leaders Episode 164. EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. EAB · Poll Highlights Top Concerns of Enrollment Leaders What do enrollment leaders care most about in 2023?
Today, experts told BestColleges, there are three areas in which family privilege most impacts SEFC: identifying and enrolling in a school, housing security, and microaggressions against them. Barriers to Enrollment Persist. It's commonplace for prospective students to take a tour of colleges they are interested in before applying.
The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment. EAB Enrollment Blog.
No matter how large or small the university, it seems the connection between faculty and the enrollment team is paramount. In a time when so many are questioning the value of higher education, faculty are key to admissions and recruitment success.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! These stories showcase the positive impact your school has on students, making your institution more relatable and appealing to those considering enrollment. Virtual campustours are a powerful tool for this purpose.
Student ambassadors are usually enrolled students or alumni who are passionate, knowledgeable, and enthusiastic about your institution. Once selected, student ambassadors should represent the university at various events on and off campus. You can select them through an application and interview process. How does that work?
The goal of college visits is to give students and families a sense of what the college experience may be like on an actual college campus. If allowed, a casual low-stress stroll around campus can help a student get a feel for what it would be like to call a campus home for four years. Not sure what those places might be?
Reading Time: 10 minutes Nowadays, the enrollment journey starts online. As a result, you can help potential prospects become dedicated fans of your school and, ultimately, enrolled students. This way, you can create a consistent approach that delivers positive experiences throughout the enrollment journey.
These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campustour.” Define your Conversion Goals: What are your institution’s conversion goals—application submissions, information requests, campustour bookings, and event registrations?
Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. At the bottom of the funnel (BOFU), they are ready to make the leap and enroll. What is the campus neighborhood like? Is security provided?
If you want to get a clearer sense of all that LMU is looking for, you can explore an extensive, by-the-numbers look at its offerings, from enrollment and tuition statistics to student life and financial aid information, on its Common Data Set. I took a virtual campustour and was stunned - I immediately decided that I wanted to apply there.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. By embracing this dynamic approach, they will undoubtedly see a tangible increase in student engagement and enrollment.
Did you go on the campustour and just immediately see yourself as a student? Below are the Harvard supplemental essay prompts you should answer: Harvard has long recognized the importance of enrolling a diverse student body. You can also describe a vivid moment when your vision for the future crystallized.
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