HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Evaluating 2024’s Performance to Shape 2025 Goals How do you create a marketing plan for education? Struggling with enrollment? Lets get started! Contact HEM today! Were here to help! Contact HEM today!

Education 101

Education Education Campus Tours Study Abroad 101

HEM (Higher Education Marketing)

JANUARY 29, 2025

Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.

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Niche

APRIL 22, 2025

According to the Institute of International Education (IIE), international enrollment in the U.S. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. grew just 3% in 2024, down from 12% the year before.

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HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Boosting conversions and enrollments. Campus tours. Admissions and enrollment guides. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. This can include: Building brand awareness of your school. Increasing brand engagement on social media. Student testimonials.

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HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Reviewing Admission Requirements Before Student Enrollment. According to an ICEF Agent Voice survey , more flexibility in admission processing and requirements was among the top three enrollment factors noted by over 1200 agents. Source: Reed College. Engage Prospects with High-Quality Academic Programs. Source: Barnard College.

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AdmissionSight

NOVEMBER 29, 2024

From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before. What should I ask during campus tours as a neurodivergent student? Most importantly, we’ll explain why they’re considered the best colleges for ADHD.

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BestColleges

DECEMBER 20, 2022

This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.

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HEM (Higher Education Marketing)

NOVEMBER 1, 2023

To further consolidate your digital presence, consider developing an SEO strategy for enrollment growth. The first big challenge you may encounter when recruiting international students in higher education is identifying the right tools to reach your audience.

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HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The goal of remarketing is to re-engage these prospects and lead them further down the enrollment funnel.

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HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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HEM (Higher Education Marketing)

AUGUST 28, 2024

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! These stories showcase the positive impact your school has on students, making your institution more relatable and appealing to those considering enrollment. Reach out to Higher Education Marketing to get started.

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HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. In this way, your student ambassadors can influence the emotional drivers behind enrollment.

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HEM (Higher Education Marketing)

APRIL 12, 2023

It also provides additional content that can sway your prospects’ decision to enroll at your school. Student ambassadors can provide a campus tour, share their own experiences, or even help with hosting events that will appear on your social media. Here, the focus is on YouTube SEO.

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HEM (Higher Education Marketing)

JULY 3, 2024

Virtual Tours and Campus Life: Provide virtual campus tours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campus tours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? Contact HEM today! Contact HEM today!

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The Enrollment Marketer

APRIL 17, 2024

Prospects are counting on your website (now more than ever) to 1) deliver a seamless experience where they can quickly find all of the information they need, 2) give them a sense of the campus culture and student experience, and 3) offer a painless way for them to request additional details and get in touch with questions.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

At Higher Education Marketing (HEM), we know how effective PPC search-engine-based campaigns are at quality lead generation, especially in the education sector. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campus tour.”

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HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Reading Time: 10 minutes Nowadays, the enrollment journey starts online. As a result, you can help potential prospects become dedicated fans of your school and, ultimately, enrolled students. This way, you can create a consistent approach that delivers positive experiences throughout the enrollment journey.

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HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. In the middle or MOFU stage, prospects are becoming more serious about committing to the school—considering it a viable option for their education.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration. FAQs: What are thank you pages?

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. While generating views through your social media engagement ideas is important, remember that your posts should support a wider marketing goal to move prospects through the enrollment funnel.

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enrollmentFUEL

MAY 6, 2022

No matter how large or small the university, it seems the connection between faculty and the enrollment team is paramount. In a time when so many are questioning the value of higher education, faculty are key to admissions and recruitment success.

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

They serve as essential school assets, allowing them to develop their email list and begin forming more profound relationships with their prospects while boosting enrollments. Schools can also use this approach to spotlight other events, like campus tours and information sessions.

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HEM (Higher Education Marketing)

APRIL 10, 2024

By the end, you’ll be well-equipped with the tools to strengthen your online presence as a business school and increase your enrollment. The post Content Marketing For Business Schools: Building A Strong LinkedIn Presence appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

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enrollmentFUEL

AUGUST 24, 2023

It is August, and in the enrollment management world, we’ve wrapped up another Yield season. Hopefully, for you and your team, it has been fruitful—that things went right, and you discovered new ways to connect with admitted students.

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StandOut College Prep

MARCH 31, 2023

Demonstrated interest can be a factor in admissions decisions, as it shows that the student has a genuine interest in the school and is more likely to enroll if accepted. Admissions officers want to admit students who are likely to enroll, as this helps with their yield rate (the percentage of admitted students who actually enroll).

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DC College Counseling

FEBRUARY 6, 2024

Many institutions of higher education require both the FAFSA and the CSS/Profile (administered by the College Board). A handful of schools have already announced that they will extend the traditional May 1 enrollment deadline for students to make a deposit a the school they intend to attend.

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UGA Undergraduate Admissions Q & A

MAY 25, 2022

Every year in the second week of May, the SEC Enrollment/Admissions leaders meet at one of the member University’s campuses to talk about the year, plan out any group events and commiserate over the challenges that each of us have faced over the past year. Why am I telling you all about the SEC Enrollment meetings?

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EAB

NOVEMBER 6, 2023

This summer, my friends on EAB's enrollment research team surveyed over 20,000 high school students to gather insight into recruiting Gen P. The results give us visibility into what institutions must do to both enroll and retain these students. This trend started before the pandemic and has grown in recent years.

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BestColleges

APRIL 27, 2023

Students from rural areas and small towns face unique challenges in getting acclimated to college campuses, and 16 major colleges and universities are partnering to ensure students from those communities both enroll in college and earn a degree. Orr said the STARS Network will help institutions better help students overcome those barriers. "In

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BestColleges

SEPTEMBER 15, 2023

Take a campus tour with us. Annual Net Price: $30,038 Acceptance Rate: 31% Total Student Enrollment: 2,692 A private Christian college based in San Antonio, Trinity opened in 1869. The following school data comes from the National Center for Education Statistics (NCES). Liberal arts majors represented 39% of that figure.

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EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. Transfer enrollments have declined by 13.5% These strategies will make your institution more appealing to potential transfer students and help you grow and stabilize transfer enrollment.

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