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At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
If you use the following strategies to optimize your institutions website, youll start building excitement and connection with students long before they step foot on campus. With your IT teams help, you can easily create a dedicated student portal to guide admitted students through the enrollment process.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
By understanding and leveraging these trends, your institution can enhance its visibility, strengthen its brand, and achieve its enrollment goals. Hyper-personalized marketing, which leverages data to create tailored interactions, has emerged as a powerful strategy to engage students on a deeper level and drive enrollment success.
From deciding if, when and where to apply and enroll, students are turning to the trusted adults in their lives to make important decisions about their futures. We then asked seniors about the key influences in their enrollment decisions. Cost and aid have a tremendous impact on enrollment decisions. Turns out, it wasn’t.
From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before. Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops.
Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form.
Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
They serve as essential school assets, allowing them to develop their email list and begin forming more profound relationships with their prospects while boosting enrollments. To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.
Prospects are counting on your website (now more than ever) to 1) deliver a seamless experience where they can quickly find all of the information they need, 2) give them a sense of the campus culture and student experience, and 3) offer a painless way for them to request additional details and get in touch with questions.
The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment. EAB Enrollment Blog.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. By embracing this dynamic approach, they will undoubtedly see a tangible increase in student engagement and enrollment.
Demonstrated interest can be a factor in admissions decisions, as it shows that the student has a genuine interest in the school and is more likely to enroll if accepted. Admissions officers want to admit students who are likely to enroll, as this helps with their yield rate (the percentage of admitted students who actually enroll).
Podcast Poll Highlights Top Concerns of Enrollment Leaders Episode 164. EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. EAB · Poll Highlights Top Concerns of Enrollment Leaders What do enrollment leaders care most about in 2023?
Interested prospects can use this content to learn more about your school’s teaching approach, gleaning key insights that can influence their decision to enroll. This allows you to highlight your school’s extracurricular activities and the enriching experiences you set out to provide to your students.
Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours.
Only 28% of first-year applicants who enrolled in the fall of 2023 submitted either an SAT or ACT score, but it is still worth trying to get a strong score. You can visit virtually by doing their online campustour , but what you really need to do is to sign up for one of the webinars that requires registration.
In other words, schools are trying to get a sense of how likely you are to enroll if they admit you. Another great way to get on their digital radar is to sign up for virtual information sessions, campustours, and webinars. Visit campus The more face time you can create, the better.
This summer, my friends on EAB's enrollment research team surveyed over 20,000 high school students to gather insight into recruiting Gen P. The results give us visibility into what institutions must do to both enroll and retain these students. Ready to find out more?
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David. However, that was not the case at all.
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