HEM (Higher Education Marketing)

DECEMBER 31, 2024

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Consider hosting live Q&A sessions or interactive events to foster direct engagement.

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HEM (Higher Education Marketing)

JANUARY 29, 2025

Hype Promo Videos Hype promo videos are ideal for generating excitement around major announcements, such as launching a new program or an upcoming campus event. One solution is to develop themes or content buckets, such as academic achievements, campus events, or faculty highlights.

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Niche

FEBRUARY 10, 2025

Lean on interactive features: Include interactive elements like virtual campus tours, student profiles and Q&A forums to help students learn more about the community all without leaving home. After all this work, dont forget to market your portal to your admitted students.

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Georgia Tech Admissions Blog

FEBRUARY 22, 2024

Since there is no majoring in “admission” in college, I often get asked how I ended up in a career working in college admission — more specifically, managing campus visits and events. Like many of my colleagues in this profession, I started out as a college tour guide. (A Utilize the time between tour stops.

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Admissions Village

JUNE 12, 2023

Do you want an urban, suburban, or rural campus? Do you prefer Greek life, or would you rather attend lots of cultural events? Do you want to be near off-campus stores or restaurants? You should take campus tours and attend information sessions. Do you want a school with big games and lots of school spirit?

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DC College Counseling

MARCH 30, 2023

As you tour academic buildings, student centers, and dorms, take note of bulletin boards and posted flyers, especially in entryways. These ads will show the kinds of events taking place on campus and how students are getting involved.

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AHM Advising

JANUARY 28, 2025

Extra-Curricular Activities: Review the clubs, organizations, and events on campus. Attend Admitted Student Events Many schools host events for admitted students. These are excellent opportunities to visit campus, meet current students, and get a feel for the community.

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Ivy Central

MAY 8, 2023

Take a tour: Most colleges offer campus tours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?

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enrollmentFUEL

AUGUST 24, 2023

It is August, and in the enrollment management world, we’ve wrapped up another Yield season. Hopefully, for you and your team, it has been fruitful—that things went right, and you discovered new ways to connect with admitted students.

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HEM (Higher Education Marketing)

AUGUST 7, 2024

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. These events can be recorded and repurposed as on-demand content, extending their reach and impact.

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Niche

NOVEMBER 21, 2024

Follow that advice literally — take that campus tour and attend that recruitment event. You can also tap engaging alum to participate in recruitment fairs, events or webinars. Let them know that you understand what they’re going through. Picture yourself as the student or parent/guardian trying to make this decision.

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Niche

JANUARY 15, 2025

Remind students and parents about upcoming deadlines, admission events or campus tours. What texting messaging can do for you Automatically send messages based on updates in your student CRM or information system. Send quick updates, such as receipt confirmations for applications or payments.

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

Potential applicants might have questions concerning specific programs, deadlines, or upcoming events. Posts like these are an easy way to keep your followers in the loop and update them on key events at your school. Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes.

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HEM (Higher Education Marketing)

NOVEMBER 30, 2022

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Social activities and fun events can easily attract students to your school.

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AdmissionSight

JANUARY 7, 2025

This was originally a fountain that was donated by the Class of 1902 but has now become an avenue of expression where almost every night, different groups paint messages or symbols to promote a certain cause or event. Student life at Northwestern is known for its liveliness and diversity, offering over 500 student organizations.

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Great College Advice

JANUARY 2, 2023

Emphasizing that Greek life is just a small slice of the social scene (“there are all kinds of non-Greek events on campus all the time!”). And so it goes with every campus tour in the land. But you’re probably not going to get a good sense of that on your college campus visit.

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Top Tier Admissions

AUGUST 7, 2024

Look for signs of student activity, such as groups socializing, events taking place, and bulletin boards filled with announcements. A lively campus environment can enhance your child’s college experience and provide ample opportunities for engagement. Similarly, a college is more than its buildings; it’s about the community.

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HelloCollege

AUGUST 7, 2024

Take an Official Campus Tour No college campus visit would be complete without a campus tour! Campus tours are typically led by current students with firsthand experience in living on campus, taking classes, and navigating opportunities for students. What should parents do on a college visit?

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. Livestream events . The extra shots of them on campus or in the city can be optional, and the footage of the interview itself would then make up the core of your efforts. . Alternatively, you can choose to film, edit, and then share the video after the event. . This can include: Welcome messages .

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Develop a comprehensive content calendar to identify key events and topics for the school year and plan content around these.

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HEM (Higher Education Marketing)

AUGUST 28, 2024

Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Countdowns to the first day of school and promoting fun social events like homecoming can foster excitement.

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HEM (Higher Education Marketing)

MAY 1, 2024

Ambassadors are actively involved in the orientation process, event planning, leadership, and student support. Once selected, student ambassadors should represent the university at various events on and off campus. They might also lead campus tours and share personal experiences with prospective students and visitors.

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AdmissionSight

NOVEMBER 29, 2024

The program consists of one-on-one academic coaching, weekly scheduled study hours, and planned social events with the help of the Drexel student organization, Neurodragons. What should I ask during campus tours as a neurodivergent student?

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HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Regularly posting engaging content, including student testimonials, campus events, and behind-the-scenes looks at campus life, can help build excitement around the institution. Furthermore, hosting virtual events such as webinars, panel discussions, and career fairs featuring alumni speakers can draw in prospective students.

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HEM (Higher Education Marketing)

FEBRUARY 21, 2024

This could include virtual school tours, interviews with staff and students, highlights from school events, educational content, or day-in-the-life videos to showcase the school experience. Example: Samuel Merritt University uses consistent branding to promote special events, celebrate important dates, and share school news.

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AdmissionSight

FEBRUARY 28, 2025

You could say, When I visited Wellesley on a campus tour , I attended a Women in STEM panel and saw professors who looked like me leading research. Again, there’s no need to write about some big, dramatic event; your story just has to be something that inspired you to change, even just a little bit.

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HEM (Higher Education Marketing)

JULY 3, 2024

Virtual Tours and Campus Life: Provide virtual campus tours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campus tours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

In this guide, we’ll explore what PPC advertising entails, its benefits for educational institutions, and how it’s shaping events today. For educational institutions, these leads often translate to admissions inquiries, student recruitment, and event registrations. ” Action-Oriented Keywords.

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AdmissionSight

MARCH 20, 2025

What makes Ivy Day even more unique is that several schools release decisions simultaneously, making it a very special event. If youre on the fence between two or more schools, try going on campus tours , attending virtual info sessions, or speaking with current or former students to learn more about their experiences.

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Brand College Consulting

SEPTEMBER 12, 2021

Open houses, like campus tours, provide students with a unique opportunity to get information so they can decide whether or not to apply to the school. A college open house is an event where visitors are allowed access to a campus in order to learn more about it. and ends at approximately 3 p.m.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

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HEM (Higher Education Marketing)

NOVEMBER 16, 2022

To appeal to prospects, this high-fidelity content expands to include a domestic video series along with university research, campus spotlights, event highlights, and other highly relevant content: Source: Wilfrid Laurier University YouTube . Boosting Your Engagement on Social Media with Inbound Marketing for Schools.

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HEM (Higher Education Marketing)

MAY 17, 2023

This can be done through creating thought-provoking LinkedIn articles, sharing key insights from industry events, posting relevant news, and engaging with other leading experts in the field. On the other hand, student-led groups allow students to connect with one another and coordinate discussions and events.

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Bright Futures Blog

FEBRUARY 25, 2022

Stay in the loop with special invitations to events, application updates, deadlines, scholarships, and other engagement opportunities. . Ask Your Parents For Availability To Schedule A Campus Tour. Once you do decide where, book your campus tour through the college’s admission office website.

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