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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

A student ambassador is a current student who represents your institution in various capacities, from marketing and recruitment to campus events. As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life.

Education 105
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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

A student ambassador is a current student who represents your institution in various capacities, from marketing and recruitment to campus events. As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life.

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College Search With AI Here’s the Guide You Need

Grown & Flown

For example: Campus tour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. Clubs & Activities : What extracurriculars are available? Are there plenty of social events? How many students participate, and what are the most popular? What role do athletics play in student life?

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5 School Advertising Ideas: Top Dos and Don’ts

HEM (Higher Education Marketing)

Idea 1: Virtual Campus Tours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Example : Randolph Macon College splatters social media images of students partaking in school events across their website. Video content, shown via virtual tours, student testimonials, and even faculty introductions also provide valuable insights into what the campus environment and overall student experience look like.

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Maximizing Student Recruitment With Video Ads: A Comprehensive Guide

HEM (Higher Education Marketing)

Hype Promo Videos Hype promo videos are ideal for generating excitement around major announcements, such as launching a new program or an upcoming campus event. One solution is to develop themes or content buckets, such as academic achievements, campus events, or faculty highlights.