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Unveiling the College Experience: How to Get the Most Out of Your Campus Visits

Ivy Central

Take a tour: Most colleges offer campus tours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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How College Visits are like House Hunting

Top Tier Admissions

Look for signs of student activity, such as groups socializing, events taking place, and bulletin boards filled with announcements. A lively campus environment can enhance your child’s college experience and provide ample opportunities for engagement. Compare tuition costs, financial aid packages, and scholarship opportunities.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Example : Randolph Macon College splatters social media images of students partaking in school events across their website. Video content, shown via virtual tours, student testimonials, and even faculty introductions also provide valuable insights into what the campus environment and overall student experience look like.

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The Ultimate Guide to Your College Campus Visit

HelloCollege

Some schools even offer additional information sessions specifically on financial aid. At a time when many families are stressed about the cost of college, hearing directly from a financial aid officer can make a world of difference and arm you with the knowledge you need to make the right choice for your future.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Regularly posting engaging content, including student testimonials, campus events, and behind-the-scenes looks at campus life, can help build excitement around the institution. Education costs are rising, and offering competitive financial aid packages can make an institution more attractive to prospective students.