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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Student Ambassador Program: Exploring Benefits and Strategies for Your School

HEM (Higher Education Marketing)

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. Perhaps your school can provide financial compensation.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Ambassadors are actively involved in the orientation process, event planning, leadership, and student support. Once selected, student ambassadors should represent the university at various events on and off campus. They might also lead campus tours and share personal experiences with prospective students and visitors.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Regularly posting engaging content, including student testimonials, campus events, and behind-the-scenes looks at campus life, can help build excitement around the institution. Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Regularly posting engaging content, including student testimonials, campus events, and behind-the-scenes looks at campus life, can help build excitement around the institution. Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni.

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Comparing Arizona State University and University of Arizona

Admissions.Blog

At UA, the Undergraduate Research Opportunities Consortium (UROC) provides similar opportunities for students to engage in research projects, including funding and mentorship from faculty. The Hayden Lawn: The Hayden Lawn is a large, open green space on the ASU campus, perfect for picnics, studying, or just relaxing in the sun.

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Near-Term Strategies to Combat Transfer Decline

EAB

Establishing mentorship programs that pair transfer students with current students or alumni promotes a support network that fosters personal and academic growth. Hosting transfer student events on campus can remind attendees that they’re part of a larger community of transfer students.