Remove Campus Tours Remove Events Remove Orientation
article thumbnail

Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Example : Randolph Macon College splatters social media images of students partaking in school events across their website. Video content, shown via virtual tours, student testimonials, and even faculty introductions also provide valuable insights into what the campus environment and overall student experience look like.

article thumbnail

Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Consider hosting live Q&A sessions or interactive events to foster direct engagement.

Education 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Not converting? It might be your website

Niche

How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. In addition to simplifying the process, youll help organize their to-dos so they dont miss important deadlines.

article thumbnail

What Are Pre-Orientation Programs?

BestColleges

College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.

article thumbnail

Back to School Social Media Posts and Campaign Ideas

HEM (Higher Education Marketing)

Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Countdowns to the first day of school and promoting fun social events like homecoming can foster excitement.

article thumbnail

Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

Colleges host these weekends — usually in the fall, and usually revolving around a sporting event — to encourage students' family members to get a feel for the college experience. But Ramirez and Hoffman-Cooper said such events can make SEFC feel that they're being excluded from the "traditional" college experience.

article thumbnail

Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Develop a comprehensive content calendar to identify key events and topics for the school year and plan content around these.