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Example : Randolph Macon College splatters social media images of students partaking in school events across their website. Video content, shown via virtual tours, student testimonials, and even faculty introductions also provide valuable insights into what the campus environment and overall student experience look like.
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Consider hosting live Q&A sessions or interactive events to foster direct engagement.
How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. In addition to simplifying the process, youll help organize their to-dos so they dont miss important deadlines.
College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.
Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campustours are a powerful tool for this purpose. Countdowns to the first day of school and promoting fun social events like homecoming can foster excitement.
Colleges host these weekends — usually in the fall, and usually revolving around a sporting event — to encourage students' family members to get a feel for the college experience. But Ramirez and Hoffman-Cooper said such events can make SEFC feel that they're being excluded from the "traditional" college experience.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Develop a comprehensive content calendar to identify key events and topics for the school year and plan content around these.
In this guide, we’ll explore what PPC advertising entails, its benefits for educational institutions, and how it’s shaping events today. For educational institutions, these leads often translate to admissions inquiries, student recruitment, and event registrations. ” Action-Oriented Keywords.
Ambassadors are actively involved in the orientation process, event planning, leadership, and student support. Once selected, student ambassadors should represent the university at various events on and off campus. They might also lead campustours and share personal experiences with prospective students and visitors.
Younger generations are not only more visually oriented, having grown up in a digital age where visual stimuli are constant, but they also process and respond to visual information more rapidly and effectively than ever before. These can be used on websites, blogs, or social media to give a real-life glimpse into the school environment.
These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campustours, and assisting with fairs and fundraising events.
With few exceptions, such as intercollegiate athletics, students run student activities on campus. A diverse campus is diverse in more ways than you may realize. Yes, a diverse campus would have students, men and women, of different ancestries, races, orientations and faiths. Attend campusevents.
To appeal to prospects, this high-fidelity content expands to include a domestic video series along with university research, campus spotlights, event highlights, and other highly relevant content: Source: Wilfrid Laurier University YouTube . Boosting Your Engagement on Social Media with Inbound Marketing for Schools.
Is it academics, extracurriculars , campus culture, faith, or something else? Did a specific event, mentor, or hardship influence what you value in a college? Look back at any notes from campustours or research you did while exploring schools for inspiration. Why is it so important to you? Reflect on past experiences.
Its purpose is to promote a specific event or program featuring a single call to action (CTA) to drive visitors toward converting. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Boost Conversions through a Paid Advertising Strategy .
Tailored orientation programs can address the unique needs of transfer students, including guidance on navigating the social and academic aspects of college life. Hosting transfer student events on campus can remind attendees that they’re part of a larger community of transfer students.
These programs are often designed with students from low-income, first-generation, or otherwise underrepresented backgrounds in mind, as a way to provide equal access to campustours and other admissions resources. Fly-in programs offer prospective students a more immersive campus visit experience.
For instance, if your audience is career-oriented, you can showcase tips on acing interviews and building strong resumes. These workflows can spotlight relevant events or encourage your prospects to speak with admissions. If you represent a boarding school, you can provide a glimpse into dorm life.
Plan a Virtual CampusTour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.
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