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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. These events can be recorded and repurposed as on-demand content, extending their reach and impact.

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How College Visits are like House Hunting

Top Tier Admissions

Look for signs of student activity, such as groups socializing, events taking place, and bulletin boards filled with announcements. A lively campus environment can enhance your child’s college experience and provide ample opportunities for engagement. Compare tuition costs, financial aid packages, and scholarship opportunities.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

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Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

While government scholarships, grants, and tuition waivers can assuage much of the cost of college, housing is rarely covered. Rachel Zenzinger spearheaded the state's recently passed tuition waiver program for SEFC. Her original plan was to create a tuition waiver program for SEFC, she said. Colorado Sen.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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Enjoy the Fruits of Your Labor

Admissions Village

Do you want an urban, suburban, or rural campus? Do you prefer Greek life, or would you rather attend lots of cultural events? Do you want to be near off-campus stores or restaurants? Now that you have some idea of what you might want for yourself, it is time to talk about your college tuition budget as a family.