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In 2025, brochures and campus visits alone are no longer enough. At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
12,000 in financialaid with the new Valued Skills Bursary available when you study online or at our Surrey campus! For instance, a video showcasing campus life might end with an invitation to “Book a CampusTour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.”
Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make highereducation more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.
million in institutional scholarships, with 99% of their students receiving financialaid. Beacon College As the first college in the United States accredited to provide highereducation to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning.
Strategy 2: Offer Competitive FinancialAid and Scholarships One of the most effective strategies to increase student enrollment is providing financialaid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
This can include campus facilities, student life, academics, and financialaid programs. What is the campus neighborhood like? Is the campus easily accessible via public transport? You can expect to be asked various questions, usually focussed on the school itself, its programs, and its services.
And so it goes with every campustour in the land. The senior staff of the admissions department puts together an itinerary and outline of the campustours, and the students hired to deliver them are told to memorize the itinerary and outline, and given a test to make sure they know what is expected by the employer.
When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life. Infographics help to clearly spell out application processes, program benefits, or financialaid options.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Use Time-Sensitive Promotions If your graduate school offers scholarships, fellowships, or financialaid, use time-sensitive promotions to encourage immediate action.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Financial guidance plays a critical role in this stage. Explore the features above.
Strategy 2: Offer Competitive FinancialAid and Scholarships One of the most effective strategies to increase student enrollment is providing financialaid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
MORE ISSUES WITH NEW FAFSA IMPLEMENTATION WILL AFFECT TIMING OF FINANCIALAID PACKAGES Already plagued by delays in launching the redesigned FAFSA, the U.S. Department of Education Office of Federal Student Aid issued an update and revised timeline for the time needed to process FAFSA submissions.
There are hidden fees associated with highereducation. These additional expenses pile onto all the other outstanding expenses associated with continuing your post-secondary education. Some colleges will waive application fees if you apply early or attend campustours and events organized by that school.
The network will support existing efforts at universities, like on-campus visits and pipeline programs. The network will also help students navigate the admissions process and financialaid. The network will also include scholarship funds for students and help students navigate financialaid and admissions.
It is the seventh-oldest institution of highereducation in the United States and one of the nine Colonial Colleges established before the American Revolution. It is located in New York City and is the fifth-oldest institution of highereducation in the United States.
Pre-orientation programs help incoming students transition into a highereducation environment. Through various activities, incoming students meet their peers, faculty, and staff and learn to navigate college academics and campus resources. Featured Online Bachelor's Programs What Is the Purpose of Pre-Orientation Programs?
A major research university, Tech recently earned the Carnegie Classification of Institutions of HigherEducation's “Very High Research Activity'' distinction. Talk to current and former students about their experiences, and—if you can—pay a visit to Lubbock, TX, for a campustour.
At Greenlight, we work with two big communities, the Nationwide College Access Community, and HigherEducation and Work to bridge these two communities together. We have our financialaid partners that come and talk to parents as well. And also with our CBOs, we build those strong relationships with them.
To accommodate the growing demand for highereducation, more for-profit colleges have been established, which means non-profit schools have had to do more to market themselves to prospective students. According to Forbes , “overall state funding for public highereducation increased by 4.5%
News and World Report: 3 (tie) Wall Street Journal/Times HigherEducation: 2 Where is Stanford? The average need-based financialaid award for freshman students is $68,308. If you’re the parent of a high-achieving teen, you’re likely visiting Ivy League universities. Forbes: 3 Niche: 2 U.S.
When every interaction, from campustours to personalized outreach by professors, helps define your campus environment, it’s more important than ever to bring more people into that experience. ” Yield is a fun buzzword in highereducation, and in Admissions at St.
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